Global Performance Marketing Manager

Position Overview

Welcome to Planet. We believe in using space to help life on Earth. Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and strive to iterate in a way that puts our team members first and prepares our company for growth.

Planet is a global company with employees working remotely worldwide and from offices internationally.

About The Role: The Global Performance Marketing Manager will define the global blueprint for B2B growth through strategic channel leadership and AI-driven marketing excellence. You will partner with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels.

This is a full-time, hybrid role requiring presence in our San Francisco office 3 days per week.

Location: San Francisco, CA (Hybrid – 3 days per week)
Schedule: Full-time, Hybrid
Experience Required: 6+ years in B2B performance marketing
Education: Bachelor’s Degree in Marketing or a related field
Compensation: $114,200—$142,700 USD

Key Responsibilities

• Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic, focusing on B2B pipeline generation.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling, and determining investment trade-offs tied directly to revenue and LTV:CAC goals.
• Integrate AI tools to accelerate marketing asset production, personalization, and conversion optimization globally; develop and execute standardized testing methodologies for channels and content.
• Serve as the strategic liaison across Marketing Leadership, Regional Teams, Sales, and RevOps to align on priorities, metrics, and efficiency targets.
• Own standardized reporting, synthesize global campaign learnings, and develop playbooks to ensure consistency and scale across all markets.
• Manage the performance of global digital campaigns via paid channels (SEM, Paid Social, Programmatic) to optimize pipeline goals.
• Partner with regional teams to localize global frameworks into market-specific plans and lead quarterly budget forecasting alongside investment allocation modeling.
• Drive incrementality testing strategies with Analytics and lead the AI strategy for content personalization and asset production workflows.
• Collaborate with Product Marketing, Sales, and RevOps to align messaging and conversion insights, particularly on target account engagement strategies.
• Develop standardized playbooks and reporting templates to drive operational excellence and champion continuous improvement through experimentation and automation tooling.

Required Qualifications

• 6+ years of experience in B2B performance marketing with strategic contributions to multi-channel global acquisition programs.
• Bachelor’s degree in Marketing or a related field.
• Expertise and proven success in Account-Based Marketing (ABM) strategy and execution.
• Demonstrated success in driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC).
• Hands-on experience with CRM/BI systems (e.g., SFDC, Looker/Tableau, Marketo).
• Expertise in paid search, paid social (especially LinkedIn), and display advertising with deep familiarity with ABM tools and techniques.
• Direct experience leveraging AI tools to enhance performance marketing workflows.
• Strong analytical acumen with experience in advanced measurement and experimentation frameworks.
• Proven ability to collaborate cross-functionally and influence stakeholders without direct authority.

Preferred Qualifications

• Ability to quickly learn complex technical domains, particularly how Planet's unique data assets integrate with multimodal AI models.
• Excellent analytical and problem-solving skills with the aptitude to translate complex data into actionable insights.
• Strong communication, interpersonal, and presentation skills with proven ability to engage and influence stakeholders.
• Capacity to set a broader strategic direction and foster cohesion across diverse marketing teams and regional leads.
• Familiarity with AI-first growth marketing strategies and experience implementing scalable solutions.

Benefits & Perks

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off