Paid Media Planner (beauty, fashion, lifestyle)

Title: Paid Media Planner

Type: fulltime

Client: agency (fashion, beauty, lifestyle)

Location: NYC

Onsite: 4 days/week

Description

As a Paid Media Manager, you will partner closely with cross functional strategists to lead and execute high performing digital marketing campaigns across search, social, and programmatic channels. This role has a strong performance marketing focus, with hands on ownership of Google Ads and Meta campaigns.

You will play a key role in driving campaign success, mentoring a small team, and building trusted relationships. Strong communication, strategic thinking, and the ability to balance execution with leadership are essential to success in this role.

Key Responsibilities

• Manage and mentor a team of digital marketing buyers or strategists
• Lead the planning, execution, and optimization of SEM campaigns including Google Search, Shopping, and YouTube
• Oversee paid social campaigns across platforms such as Meta (Facebook and Instagram), TikTok, and other emerging channels
• Drive integrated digital marketing initiatives across search, social, display, and programmatic, ensuring alignment with performance objectives
• Maintain a hands on presence within platforms to understand performance at a granular level and drive measurable results
• Collaborate closely with internal teams and global counterparts, including North America based teams, to align on media strategy
• Analyze campaign and cross channel performance data to surface insights and optimization opportunities
• Continuously improve internal processes to increase efficiency, scalability, and team performance
• Stay current on digital marketing trends, platform updates, tools, and best practices

Requirements

• 3+ years of hands on experience managing paid search campaigns in Google Ads or Search Ads 360, including Shopping and YouTube
• Hands on experience managing paid social campaigns in Meta Ads Manager
• Proven track record of executing, optimizing, and scaling SEM and paid social campaigns
• Agency experience is strongly preferred
• Strong foundation in digital marketing across search, social, display, and programmatic channels
• Prior experience in a managerial or supervisory capacity
• Excellent communication and people leadership skills
• Strong analytical and strategic thinking with high attention to detail
• Familiarity with key marketing tools and platforms including Google Ads, Meta Ads Manager, and Google Analytics
• Bachelor’s degree in marketing, communications, or a related field