Data-Driven Marketing / Content Strategist

Company: access 2 insight

Location: Chicago, IL

Type: Full Time

ABOUT US:

access2insight (a2i) develops and implements data-driven strategies that enable marketers to make better decisions and build stronger direct relationships with consumers. Our team has unique experience applying rigorous analytic approaches in less “data-rich” environments (ex: Consumer Packaged Goods) and for clients in the early stages of understanding and leveraging their data. We address a variety of client needs, focusing primarily on i) end-to-end CRM solutions; ii) data-driven strategies; and iii) sales + marketing integration.

In late 2012 we founded a2i, leaving a larger organization to start one that embodied our vision of how to treat clients and employees while building an enduring, high-growth business. We have quickly built a roster of industry-leading clients within CPG, Retail, Healthcare, and Hospitality and continue to grow at a fast pace.

WHAT WE’RE LOOKING FOR:

We’re seeking bright, driven individuals to join our Chicago team. We will provide a fast-paced environment, ample opportunities to learn, and rapidly increasing responsibilities in the following areas:

• Data-Driven Content Strategy
• Partner with clients to understand business objectives and available content/offers to leverage with consumers
• Assist in end-to-end projects from initial content calendar planning to concepting with the in-house creative team to activate on brand marketing initiatives
• Partner with data strategy team to develop and present analyses and campaign performance
• Uncover gaps in client data and partner with our modeling and data specialists to address
• Identify opportunities for future optimization and lead associated implementation efforts
• Marketing Operations
• Create and manage documents that ensure streamlined execution of marketing campaigns
• Ensure error-free implementation and execution of all marketing campaigns
• Client Management
• Manage client relationships by organizing and leading regular check-ins pertaining to the numerous business workstreams
• Act as point-of-contact for clients
• Field client requests, briefing needs to the larger team while clearly communicating client priorities and requests

WHAT YOUR BACKGROUND MIGHT LOOK LIKE:

• Bachelor’s with focus on marketing / communication / analytical skills
• Strong communication skills and the ability to take initiative
• Interest in learning how to:
• Leverage data to improve business result
• Translate data analyses into client-friendly stories and insights
• Enable high-quality creative work

Application:

Please submit resumes and cover letters to Label: jobs@access2insight.com