Digital Marketing Specialist at Robert Half Brooksville, Hernando County, FL

Digital Marketing Specialist job at Robert Half

Brooksville, Hernando County, FL.

Job Description

We are offering an opportunity for a Digital Marketing Specialist to join our team located in Tampa, Florida. The selected candidate will be tasked with managing digital marketing campaigns, utilizing tools such as Google Analytics, Google Ad, SEO, and social media platforms. This job function is pivotal to our business operations and will play a vital role in driving our marketing efforts.

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the company and its products
• Evaluate the performance of campaigns and assess against goals (ROI and KPIs)
• Utilize Google Analytics and Google Ad to analyze campaign performance
• Leverage SEO strategies to optimize website visibility
• Handle social media campaigns across various platforms to enhance audience engagement
• Implement lead generation campaigns to create a consistent sales pipeline
• Collaborate with internal teams to create landing pages and optimize user experience
• Measure and report on the performance of all digital marketing campaigns
• Stay updated with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, and attribution

Qualifications:

• Proficiency: in Digital Marketing techniques and strategies.
• Experience: with Google Ad campaigns and optimization.
• Familiarity: with Google Analytics and data interpretation.
• Proven Track Record: in Lead Generation Campaigns.
• Expertise: in Search Engine Optimization (SEO) strategies and implementation.
• Experience: in creating and managing Social Media Campaigns.
• Ability: to work collaboratively in a team environment.
• Strong Skills: in written and verbal communication.
• Detail-oriented: with the ability to manage multiple projects at a time.
• Education: Bachelor's degree in Marketing, Business, or related field preferred.