Marketing & Creative Content Specialist

Position Overview

The Marketing Team Member plays a key role in shaping the visual and digital presence of Bingsu Tea. This role combines creativity and strategy to tell the brand story through engaging photos, videos, and designs across multiple platforms. The ideal candidate is passionate about aesthetic storytelling, has a strong eye for detail, and enjoys creating content that captures the fun, cozy, and craft-inspired spirit of Bingsu Tea.

Key Responsibilities

• Plan, create, and post content on Instagram, TikTok, and other platforms to promote seasonal menus, events, and store updates.
• Maintain a consistent brand voice, tone, and style aligned with Bingsu Tea’s identity.
• Engage with followers through comments, messages, and community interactions.
• Monitor performance metrics (reach, engagement, views) to guide future content strategies.
• Capture high-quality photos and videos of drinks, desserts, and in-store experiences for marketing use.
• Edit and optimize visual content for various formats (Reels, Stories, website banners, etc.).
• Coordinate photo/video sessions during new product launches or events.
• Design promotional materials including posters, digital banners, menus, and packaging concepts.
• Work with management to create seasonal campaigns, gift card promotions, and merchandise visuals.
• Ensure all designs follow brand guidelines for color, typography, and layout consistency.
• Collaborate with the team to brainstorm creative campaigns and support influencer partnerships, collaborations, and local events.
• Maintain a library of digital assets (photos, videos, templates) for future use.

Required Qualifications

• Experience or strong interest in social media marketing, content creation, or design.
• Skilled in photography/videography and basic editing (e.g., Adobe Lightroom, Canva, CapCut, or similar tools).
• Strong visual sense and attention to detail.
• Familiarity with current social media trends and platform algorithms.
• Reliable, self-motivated, and able to meet deadlines.

Preferred Qualifications

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Experience managing small business or café social media accounts.
• Basic understanding of marketing analytics and brand storytelling.

Benefits & Perks

• Compensation: From $800.00 per month
• Job Type: Part-time
• Expected Hours: 10 per week
• Work Location: Hybrid remote in Sacramento, CA 95835
• Benefits: Employee discount, Flexible schedule
• Education: Associate (Required)
• Experience: Marketing: 1 year (Required)
• Ability to Commute: Sacramento, CA 95835 (Required)
• Ability to Relocate: Sacramento, CA 95835: Relocate before starting work (Required)