Marketing Manager - Commercial Banking

Position Overview

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients. With highly experienced bankers who truly invest in people’s success today and tomorrow, we are not only rooted in core financial products but also differentiated by our personalized approach. We build long-lasting relationships while understanding our clients’ immediate needs, identifying market opportunities, and meeting long-term objectives.

Headquartered in Dallas with multiple offices across Texas and recently recognized as one of the top regional banks, Texas Capital is committed to excellence.

Key Responsibilities

• Define in partnership with the brand, product, and sales directors the positioning of Commercial Banking teams and their related products and services.
• Develop go-to-market calendars in conjunction with Industry and Solutions and Marketing and Communication teams.
• Define a strategy of key product marketing activities and manage budgets to support the acquisition, deepening, and retention of new customers.
• Collaborate with the product team on launches of new products and changes to existing products.
• Identify and create relevant marketing assets that support different stages of the product sales cycle; execute effective marketing strategies to drive awareness, consideration, and leads.
• Partner with the content strategist to develop product one pagers, pitchbook slides, insights, and testimonials.
• Work cross-functionally across all marketing channels to ensure flawless execution of channel-specific campaigns (e.g. paid media, affiliates, social, website, email, direct mail, events, and sponsorships).
• Define KPIs that measure and optimize marketing strategies, and partner with sales enablement teams to provide regular reporting and executive summaries on programs and initiatives.

Required Qualifications

• 7-8+ years of experience in financial services marketing; B2B experience preferred.
• Bachelor’s degree in business or marketing; MBA preferred.
• Knowledge of Commercial Banking (Middle Market, Business Banking, CRE, and SBA Lending) products and solutions.
• Extensive direct marketing experience with a strong understanding of digital marketing techniques.
• Proven ability to collaborate with cross-functional teams and drive adoption of asset usage.
• Superior communication and problem-solving skills with the ability to learn and adapt quickly.
• Self-motivated with the ability to work independently and strong organizational skills.
• Flexibility in a growing and changing environment.
• Comfortable using collaboration and CRM tools such as Copilot, Asana, Figma, Aprimo, and Salesforce.
• Familiarity with marketing automation tools such as Salesforce Marketing Cloud (SFMC) and Google Analytics.

Benefits & Perks

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs, paid holidays, and paid time off (PTO)