Marketing Manager, Property Management

Position Overview

Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly through alternative credit data. As a Consumer Reporting Agency, Nova Credit transforms fragmented consumer financial data into compliant, actionable risk insights. We offer a dynamic and inclusive work environment where innovation and diversity drive our mission.

In the role of Marketing Manager for our Property Management business unit, you will drive awareness, demand generation, and thought leadership across the rental housing ecosystem. You will create compelling campaigns and execute targeted field marketing initiatives to showcase how Nova Credit’s solutions—particularly Cash Atlas and Income Navigator—are transforming tenant screening for property management platforms, management companies, and property owners. This is a full-time, remote-friendly position based in the New York City Metropolitan area with 20% travel for conferences, client events, and regional roadshows.

Key Responsibilities

• Within the first month, understand Nova Credit's value proposition, products, and positioning within the property management ecosystem.
• Familiarize yourself with key partners and the unique needs of property management platforms, management companies, and property owners.
• Review and audit existing marketing assets and identify content and campaign gaps across audience segments.
• Meet with Sales, Partnerships, and Product teams to understand owner pain points and our product value proposition.
• Within the first quarter, develop and deliver flagship content pieces for core audiences including platforms, management companies, and property owners.
• Execute Nova Credit’s presence at 1-2 major industry conferences and build relationships with partner marketing teams to enable co-marketing initiatives.
• Outline regional roadshow strategy and pilot framework.
• Within the first year, own the complete content roadmap for the property management vertical, producing high-quality assets that drive pipeline and partner adoption.
• Lead the conference strategy for property management, including booth presence, speaking opportunities, and networking events at 4+ industry events annually.
• Launch and refine a replicable regional roadshow model that brings together property owners, management companies, and platform partners.
• Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives.
• Measure and optimize content performance, demonstrating clear ROI through pipeline influence, partner adoption metrics, and enhanced brand awareness.

Required Qualifications

• 4-8 years of experience in B2B marketing with a proven track record of creating content that drives business outcomes.
• Experience in property management is required.
• Exceptional storytelling and writing skills with the ability to translate complex technical concepts into clear, accessible narratives.
• Proven event marketing experience, including conference presence, coordinating speaking engagements, and executing roadshows.
• Strong cross-functional collaboration skills, working effectively with Sales, Partnerships, Product, and Design teams.
• A data-informed mindset with the ability to measure content performance and optimize campaigns based on metrics.
• Self-starter mentality with the ability to thrive in ambiguous environments and build programs from the ground up.

Preferred Qualifications

• Experience in tenant screening or affordable housing marketing is strongly preferred.
• Visual design sensibility with proficiency in design tools or the ability to provide clear creative direction is a plus.

Benefits & Perks

• Salary: $126,650 - $153,900 per year
• Location: New York City Metropolitan area
• Schedule: Full-time, remote-friendly; 20% travel for conferences, client events, and regional roadshows
• Benefits: Comprehensive and generously subsidized medical, dental, and vision insurance; company-sponsored 401k; parental leave; sick leave; and paid vacation time