Area Director of Marketing

Position Overview

Denu Hotel & Spa and Ko’a Kea Resort on Poipu Beach are two exceptional luxury properties, each with its own distinct identity. We are seeking an experienced Area Director of Marketing to elevate both brands—combining Denu’s wellness, culinary, and modern hospitality focus with Ko’a Kea’s romantic, oceanfront luxury. This role will oversee integrated marketing strategies, drive direct revenue, and cultivate loyal guest relationships across properties. Location: Onsite in Phoenix, AZ upon hotel opening with cross-property responsibilities.

Key Responsibilities

• Oversee the marketing strategy and execution for two independent luxury resorts with unique positioning.
• Develop and lead distinct brand campaigns that capture Denu’s wellness/lifestyle focus and Ko’a Kea’s romance and luxury beach positioning.
• Partner with sales, revenue management, and property leaders to drive integrated commercial performance.
• Oversee digital strategy, content creation, CRM/loyalty (Stay Golden), paid media, public relations, and brand partnerships.
• Manage social media, influencer relationships, and digital storytelling across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Mentor and develop marketing team members, ensuring executional excellence and strategic alignment.

Required Qualifications

• You are a strategic marketer with proven success in hospitality, lifestyle, or luxury consumer brands.
• Ability to develop annual marketing plans and budgets with clear revenue objectives and measurable ROI.
• A strong combination of creativity and analytics—adept at both positioning and storytelling, as well as KPIs, dashboards, and optimization.
• Proven success in managing multi-brand environments, balancing shared efficiencies with distinct brand identities.
• Excellent collaboration skills with an agile approach, capable of shifting between high-level strategy and hands-on execution.
• Understanding of the independent hotel space where differentiation, partnerships, and guest loyalty are key drivers of performance.

Benefits & Perks

• Salary: $120,000 - 140,000 (final offer based on experience, qualifications, and skillset).
• Benefits: Comprehensive package including medical, dental, and vision insurance; life insurance with short-term and long-term disability coverage; a 401k plan with employer contribution; educational reimbursement; paid time off (vacation and sick leave); and unique hotel perks with access to resort experiences.