Performance Creative Strategist

Position Overview

Uncommon Goods is seeking a sharp, strategic, and imaginative Performance Creative Strategist to evolve how we promote our products across paid social and emerging digital marketing channels. In this new and highly visible role, you will build and scale our creative strategy function from the ground up—crafting bold concepts and high-performing content that converts. You will collaborate with internal creative, marketing, and merchandising teams as well as external creators, influencers, and agencies. This hybrid role requires on-site work at our waterfront Brooklyn location two days a week and reports to the Chief Marketing & Analytics Officer.

Compensation: This is a full-time salaried position with an annual base salary range of $90,000 - $110,000 and eligibility for an annual performance bonus program.

Key Responsibilities

• Lead creative strategy for paid social and digital campaigns across Meta, TikTok, Pinterest, and emerging channels.
• Develop and manage a testing roadmap for creative concepts, messaging angles, and formats with a focus on driving ROAS.
• Write clear, concise creative briefs to guide internal and external teams toward high-performing content.
• Translate customer insights, seasonal moments, product trends, and cultural relevance into big ideas and smart hypotheses.
• Identify and collaborate with UGC creators, influencers, and press contacts to produce authentic, high-quality content.
• Explore and implement AI tools to streamline the production of creative assets.
• Align brand storytelling with performance goals across various formats including video ads, landing pages, and campaign messaging.
• Collaborate with the paid social team to analyze performance data and drive creative iteration and optimization.
• Stay ahead of platform trends, social storytelling formats, and content strategies that drive action in e-commerce.

Required Qualifications

• 2–5 years of experience in creative strategy, performance content, or paid social, preferably within e-commerce, DTC, or a creative agency.
• Skilled in creating and optimizing content for Meta and TikTok, with clear insight into high-performing strategies.
• A natural blend of storyteller and strategist—able to balance brand voice with conversion objectives.
• Strong copy instincts with the ability to craft compelling messages that stop the scroll.
• Data-informed decision-making skills to make smart bets and iterate quickly.
• Collaborative, curious, and scrappy with a passion for testing, learning, and iterating.
• Up-to-date with creator trends, social media shifts, and emerging content formats.

Benefits & Perks

• Benefits: Subsidized medical, dental, and vision insurance; free, confidential 1-on-1 coaching; 401K matching; and employee stock options.
• Education Subsidy: Reimbursement of up to $5250 for college coursework or professional training.
• Service: Eight hours of paid time off each year for volunteering.
• Commuter Benefits: Pretax discounts for public transportation and discounted Citi Bike memberships or assistance with bike purchase/repair.
• Team Member Discounts: Enjoy a 40% discount on goods and free access to Uncommon Experience classes.
• Work/Life Balance: Generous paid time off along with enhanced short-term disability and family leave benefits.
• Casual Environment & Open Book Policy: Comfortable daily attire, occasional company-wide events, and transparency on financial results.
• Collaborative Environment: An inclusive workplace that values insights from every team member.