Digital Marketing Lead

Position Overview

At Spring Health, our mission is to eliminate every barrier to mental health. We are revolutionizing mental healthcare by ensuring that the right care – whether it’s therapy, coaching, medication, or beyond – is delivered at the right time. Our innovative, clinically validated platform partners with over 450 companies to serve 10 million people globally. We are now seeking a Digital Marketing Lead to join our B2B Growth Marketing team and own end-to-end digital strategy and execution. This remote role offers flexibility alongside a competitive total rewards package including equity and comprehensive support. Salary: $147,140 - $183,930 per year Location: Remote

Key Responsibilities

• Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals.
• Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas.
• Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences.
• Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective.
• Launch and manage multi-channel campaigns that drive high-quality leads and account engagement.
• Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to enhance website and landing page performance.
• Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting.
• Analyze performance data with the analytics team to identify insights and drive continual ROI improvements.
• Ensure accurate tracking and data integrity across platforms such as Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and Hubspot.
• Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization.
• Test and evaluate emerging channels and formats to expand reach within key segments.
• Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices.

Required Qualifications

• Experience Required: 6–8 years of B2B digital marketing experience, preferably in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display channels.
• Deep expertise in SEM, paid social, content syndication, retargeting, and account-based advertising.
• Strong analytical skills coupled with an in-depth understanding of funnel metrics, attribution, and optimization levers.
• Hands-on experience with GA4, Salesforce, marketing automation tools, and digital ad platforms.
• Strong grasp of audience targeting, segmentation, and data-driven optimization techniques.
• Experience utilizing AI and automation to enhance digital performance.
• Excellent communication skills and the ability to collaborate cross-functionally.
• A growth mindset with a bias toward action and a comfort with testing, learning, and iterating quickly.

Benefits & Perks

• Health, Dental, and Vision benefits effective from day one, with access to One Medical accounts and HSA/FSA plans (with up to $1K contribution toward HSAs based on plan type).
• Employer-sponsored 401(k) match of up to 2% for retirement planning.
• An annual allotment of no-cost visits to Spring Health’s network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies, including vacation, sick leave, and company holidays.
• Parental leave benefits after 6 months of tenure: 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom’s weight management program tailored to individual needs and goals.
• Fertility care support through Carrot, including up to $4,000 reimbursement for related expenses.
• Wellhub subscription that connects you with options for fitness, mindfulness, nutrition, and sleep.
• BrightHorizons-sponsored child care, back-up care, and elder care services.
• Up to $1,000 annual Professional Development Reimbursement.
• $200 per year donation matching to support your favorite causes.