VP, Brand and Integrated Marketing

Overview

Company Description

SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. While we live in the fashion and retail world, we don’t obsess trends, rules or conventional ways of running a business. Rather – we set the trends, create solutions, and we obsess product with out-of-the-box-thinking and patented technology. Spanx is beloved around the world by customers and celebrities alike for our comfort-first approach to must-haves like shapewear, apparel, jeans, active, leggings, bras and beyond! We elevate women through product and empower them to look and feel their best. And we think we’ve only scratched the surface. We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.

About The Role

Job Description

The ideal candidate will be a strategic, creative, and results-driven leader. This role will oversee the strategic development, coordinated planning and execution of Spanx Integrated Marketing Campaigns. This individual will be managing across several teams: brand operations and integrated marketing, PR/Communications and Organic social, events/partnerships and Wholesale marketing and Visual merchandising. We are looking for a candidate with exceptional leadership skills who pays great attention to detail, with proven ability to execute and deliver on customer experience and growth. The successful candidate will thrive on team leadership, be nimble in their creative thought process around achieving results and enjoy working in a fast paced, collaborative environment.

This role is based in our Atlanta headquarters and reports to our Chief Brand Officer.

You’ll love it because you will

• Oversee execution of channel strategy (communications, events, partnerships, organic social, wholesale marketing and VM) that is in line with the company vision and directive
• This leader will define, create, and execute an integrated strategy to build our brand, through community building, key influencer relationship building, event & experiential marketing, digital & social channel management and an innovative media mix where relevant
• This role will run an integrated approach, in partnership with leaders across the company specifically growth, marketing, creative, merchandising, design, to drive key moments in the year, which ladder up to the greater brand vision and business goals
• Oversee the planning, development and execution of the company's global marketing strategy and initiatives that are consistently tied to our underlying brand principles, value proposition and B2B and B2C customer needs
• Support Senior Director in development and execution of PR initiatives including influencer and organic social with the in-house team and external partners/agencies. Ensure that all event communication and publication strategies align with brand strategy and business objectives
• Wholesale channel: help execute the retail marketing calendar in partnership with VP, Sales and work with wholesale team to execute marketing support for events, special brand programs, etc.
• Ecommerce: Ensure that all content and strategies are developed and executed to support revenue objectives and cohesive to the brand DNA. Serve as a partner to the Vice President, Growth Marketing and Ecommerce to evaluate the consumer journey and make recommendations on where elements of brand marketing can assist to acquire new customers and better serve existing ones
• Retail: Support the company’s store network in marketing priorities, ensuring consistency of brand tone. This includes the development of print and digital marketing collateral, event planning and execution, customer outreach, and partnership development
• Manage day-to-day brand management, working with cross-functional teams, to ensure that all channels (physical, digital, press, social) are integrated, cohesive and compelling and represent the brand objectives and revenue goals
• Manage key vendor relationships through project and budget management
• Oversee the social media strategy across channels; prioritize channels based on importance to the brand; oversee the generation of new ideas and programs
• Leading Teams: Attracts, develops and motivates the talent needed for current and future business requirements. Articulates an inspiring vision for the future, establishes high performance expectations and sets example through own behavior and coaching. Ensures alignment of individual goals with overall business objectives.
• Influence and Collaboration: Builds and sustains collaborative relationships at multiple levels in the company. Able to work through complex disagreements and conflict to achieve resolution. Builds trust by including others and by keeping the cross-functional teams focused on the success of the entire company.

Qualifications

We require…

• 15+ years experience in brand marketing and creative services within retail, apparel, DTC or consumer product goods
• 15+ years in people management experience required
• Thinks strategically, conceptually and creatively - has a vision for channel strategy
• Able to think globally and locally concurrently
• Able to work effectively in an environment that is culturally diverse and geographically dispersed
• Effective Communication: Communicates clearly and effectively with employees at all levels, external partners and customers. Strong verbal and written presentation skills including the ability to communicate complex ideas in a simple way and to tailor key messages and presentation style to multiple audiences
• Possess strong presentation, listening, verbal and written communication skills
• Organizational Savvy
• Able to leverage the understanding of company culture, political climate and knowledge of business priorities to drive results through relationships at multiple levels
• Able to influence and collaborate to achieve positive outcome
• Develop and motivates the team through a demonstrated presence of purpose, excitement and inclusion in corporate vision and strategies. Align individual goals to business objectives and holds individuals accountable for achieving results
• Proven track record in building and managing budgets
• Proven track record to lead and collaborate cross-functionally

About Spanx

Additional Information

In 2000, Sara Blakely had a party to go to, a pair of white pants and a struggle to find the right undergarments. So, she cut the feet out of her control-top pantyhose, creating a smooth canvas to wear under her clothes. Through sheer tenacity and a strong belief in herself, she revitalized the hosiery industry and created a new category. Since her original invention of footless pantyhose, SPANX has created thousands of other products – all centered around creating wardrobe solutions and empowering customers to look and feel their best. We dream big, think forward and give back. We challenge the status quo and aim high. We hustle hard, but we never take ourselves too seriously… because where’s the fun in that?

All your information will be kept confidential according to EEO guidelines.