Manager/Sr. Manager of Digital Marketing Analytics

Position Overview

Our Financial Planning & Analysis team requires a Manager / Sr. Manager Digital Marketing Analytics who speaks the language of both Finance and Marketing to provide ongoing support and informational assessments. You will be responsible for marketing trend identification and tracking, data analysis and reporting, and informing strategy development and optimization. We are looking for candidates excited by the opportunity to build a measurement/improvement framework for the rapidly growing digital channel of a fast growing and beloved brand. This role operates on a hybrid work schedule with a minimum of 3 days in office and must be located in the DFW area.

Key Responsibilities

• Develop, monitor, and analyze marketing metrics across programs and digital channels (loyalty, CRM, email, SMS, website, etc.) related to marketing efforts, social media performance, and paid advertising using various analytical tools and platforms.
• Determine the best data sources, collate data assets, and extract valuable information about web data, customer behaviors, and digital marketing activities.
• Test and evaluate campaigns against KPIs and identify shortfalls, weaknesses, or opportunities to enhance campaign performance, providing concise, data-based recommendations.
• Recommend and conduct testing and user behavior analyses to enhance customer experience and improve conversion rates.
• Partner with Marketing and Finance to align revenue strategies, determine optimal measurement techniques, track topline contributions, provide data-driven insights, and forecast/manage Ad Fund collections/spend.
• Extract data to create visual reports – including dashboards, data visualizations, and performance reports – digestible at all seniority levels.
• Develop reports, assessments, and guidance documentation to drive standards and best practice adherence across digital marketing applications.
• Monitor, extract, and analyze data assets to offer insights into marketing trends, digital media, and campaign outcomes.
• Liaise with colleagues, clients, and senior leadership to contribute to robust strategies and continuous digital marketing advancements.
• Act as the in-house measurement expert for multiple digital marketing channels.

Required Qualifications

• Bachelor’s Degree in Finance, Business Analytics, or Statistics; MBA a plus.
• 5-7+ years of related work experience.
• Extensive knowledge of digital marketing best practices, methods, and campaign design across social media, display media, and software platforms.
• Experience using advanced analytical tools and SQL (e.g., Snowflake, Google Analytics, Tableau) to extract and report on data.
• Expert understanding of customer and marketing data with a strong ability to apply strategic thinking and perform complex data analysis.
• Proven problem-solving skills and the ability to overcome obstacles.
• Strong analytical and critical thinking skills with attention to detail.
• Team-oriented with strong interpersonal skills and the ability to build trusting relationships.
• Excellent communication skills with the ability to present and educate non-financial audiences.
• Proven ability to manage multiple tasks and meet deadlines in a challenging environment.
• Motivated self-starter with an entrepreneurial mindset and comfort with ambiguity.
• Effective time management and prioritization skills.
• Strong modeling skills; budget management experience is a plus.
• Ability to use data-driven insights for immediate and impactful decision-making.

Preferred Qualifications

• Experience in the Restaurant and/or Retail industry.
• Experience in rapidly growing, fast scaling organizations.

Benefits & Perks

• We offer a competitive benefits package including medical/dental/vision insurance, employee life insurance, unlimited PTO, paid holidays, 401(k), and cake and Bundtwear allowances.
• Every team member is eligible for annual bonus potential.
• A casual and collaborative work environment with company events, celebrations, and regular volunteer opportunities.