Brand Marketing Manager

Position Overview

Are you a creative, trend-savvy individual with a passion for fashion and a knack for creating buzz? Look no further! Urban Outfitters is seeking a dynamic and innovative Brand Marketing Manager to join our team. As a leader in the retail industry, Urban Outfitters is constantly evolving and pushing boundaries, and we need someone who can help us continue to make a mark in the fashion world. If you have experience in brand marketing, a strong understanding of the target audience, and a track record of successful campaigns, we want to hear from you! Join us as we strive to be the go-to destination for fashion-forward individuals. Urban Outfitters is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Key Responsibilities

• Develop and execute innovative marketing strategies and campaigns to increase brand awareness and drive sales for Urban Outfitters.
• Identify and target key demographics and create targeted messaging and campaigns to reach them effectively.
• Collaborate with cross-functional teams including design, buying, and merchandising to ensure brand consistency across all channels.
• Stay up-to-date with industry trends and consumer behavior to inform marketing strategies and initiatives.
• Conduct market research and analysis to identify new opportunities and areas for growth.
• Utilize data and analytics to measure the success of marketing efforts and make data-driven decisions.
• Manage and oversee the brand marketing budget, ensuring efficient and effective allocation of resources.
• Develop and maintain relationships with influencers, media outlets, and other partners to increase brand exposure and drive collaborations.
• Work closely with the e-commerce team to develop and implement digital marketing strategies and initiatives.
• Plan and execute events, activations, and other brand experiences to engage with the target audience and create buzz.
• Monitor and respond to consumer feedback and reviews to maintain a positive brand image.
• Lead and mentor a team of marketing professionals, providing guidance, support, and opportunities for growth.
• Represent Urban Outfitters at industry events and conferences, networking and promoting the brand.
• Continuously evaluate and improve upon brand marketing strategies and tactics to ensure Urban Outfitters remains a leader in the fashion industry.