Marketing Researcher

Position Overview

At Meta, we believe every creator can transform passion into success. As a Marketing Insights Researcher, you will be a key strategist and researcher, working cross-functionally with brand, product, UX research, and data science teams to shape creator brand strategies across Facebook, Instagram, and Threads. You will design and execute both quantitative and qualitative research to unlock strategic insights and drive impactful outcomes for Meta’s Family of Apps.

Key Responsibilities

• Lead research addressing core business challenges for Facebook, Instagram, or Threads.
• Design and execute innovative quantitative and qualitative studies to support Meta’s marketing strategies.
• Translate research findings into actionable insights and strategic recommendations for reaching hundreds of millions.
• Set campaign strategy and test creative execution to maximize impact.
• Inspire product creation and influence product roadmaps to bring Meta’s brand to life.
• Communicate effectively to motivate marketing actions and drive organizational engagement.
• Develop and drive research strategy on a global scale.

Required Qualifications

• Demonstrated track record of identifying business opportunities and using research to drive strategy.
• Experience independently executing full-cycle research—from design to reporting and socialization of results.
• Bachelor’s degree with 10+ years of experience in quantitative or qualitative research, including hands-on experience with research instruments and analysis methods.
• Experience directing agencies/vendors to deliver actionable results.
• Experience with content creator audiences.
• Proficiency in using primary and secondary research to influence executive decisions.
• Experience with international research methodologies.
• Background in product optimization, brand strategy, creative testing, or marketing campaign measurement.

Preferred Qualifications

• Experience with data analysis tools (e.g., SPSS, R, Python, SQL).
• Familiarity with survey programming tools (e.g., Qualtrics or SurveyMonkey).
• Advanced degree (Master’s with 8+ years relevant experience or PhD with 5+ years) is a plus.

Benefits & Perks

• Compensation: $160,000/year to $219,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location.
• In addition to base pay, Meta offers a comprehensive benefits package and various career growth opportunities.