Legal Marketing Manager

Position Overview

Our client is a legal firm with multiple locations hiring a Legal Marketing Manager. Location: Dallas, Texas. Schedule: Onsite direct hire opportunity. In this role, you will lead marketing and communications efforts with a primary focus on legal practices, elevate brand strategies, and coordinate various marketing initiatives to drive client growth and recognition.

Key Responsibilities:

• Lead marketing and communications efforts, primarily focused on legal practices.
• Develop and execute brand and marketing strategies to drive recognition, demand, and client growth.
• Manage marketing collateral, creative assets, and maintain brand guidelines across all channels.
• Direct thought leadership and content initiatives including speeches, articles, and publishing opportunities.
• Oversee website content, blogs, e-newsletters, and analytics reporting.
• Manage social media programs, particularly on LinkedIn and Facebook, including performance analysis.
• Design digital and print materials (collateral, legal alerts, presentations, event invites, advertisements, and templates).
• Coordinate and execute events aligned with the client engagement strategy.
• Supervise one direct report, managing projects, growth, and development.
• Support client development initiatives as assigned.
• Collaborate with MarTech Operations and IT to ensure effective execution of marketing technology systems.
• Travel within the state several times per year as needed.

Required Qualifications:

• 8+ years of experience in marketing, communications, journalism, or public relations.
• Expertise in marketing campaigns, SEO, paid search tactics, and analytics.
• Proficient with marketing technology platforms (CRM, email marketing, etc.).
• Strong writing skills with AP Style knowledge.
• Skilled in Canva, Figma, and Adobe InDesign.
• Expert proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong organizational, project management, and time management skills.
• Excellent decision-making, problem-solving, and execution abilities.
• Professional presence, self-motivated, independent thinker, and reliable under pressure.
• Ability to manage competing priorities with strong attention to detail.

Preferred Qualifications:

• Legal industry experience or comparable services business experience.
• Demonstrated success in building brand recognition for legal practices and attorneys.
• Experience with events management programs as well as exposure to PR or ad agency environments.
• Basic skills in Adobe Photoshop/Illustrator.
• Knowledge of AI search tools is a plus.

Benefits & Benefits:

• 401(k) with 5% company match
• Paid parking or transit subsidy
• 3 weeks vacation plus 10 holidays
• Paid parental leave
• 100% company-paid medical, dental, vision, and HSA contributions
• Life and accidental death & dismemberment coverage
• Fully covered short-term and long-term disability
• Identity protection and critical/accidental coverage
• Employee Assistance Program (EAP)
• Concierge health advocate service