Digital Marketing & Customer Analytics Manager

Position Overview

Location: Las Vegas, Nevada. Join us at MGM Resorts International, where excitement, diversity, and entertainment come together. As the Digital Marketing & Customer Analytics Manager, you will lead strategy and performance measurement for email marketing campaigns. You will analyze customer engagement data—linking opens, clicks, and conversions to bookings and revenue—while collaborating with CRM, marketing, and MarTech teams to enhance personalized guest experiences.

Key Responsibilities

• Analyze email marketing performance and tie campaign results to hotel and restaurant bookings.
• Design and evaluate A/B and multivariate tests to inform campaign strategy and optimization.
• Build and maintain performance dashboards and reports using Power BI, Excel, or Tableau.
• Collaborate with MarTech and tagging teams to ensure accurate, consistent campaign tracking.
• Provide strategic, insight-driven recommendations on audience segmentation and targeting.
• Lead, coach, and mentor a team focused on engagement and growth.
• Partner with stakeholders across CRM, digital marketing, and analytics to align measurement with business goals.

Required Qualifications

• 2+ Years of Prior Relevant Experience.
• Bachelor's Degree or equivalent experience.
• Advanced skills in SQL for querying large-scale marketing data.
• Experience using Python for analysis, data manipulation, or reporting automation.
• Proficiency in building dashboards with Power BI, Excel, or Tableau.
• Strong understanding of email marketing KPIs such as opens, clicks, conversions, bookings, and revenue.
• Experience designing and interpreting A/B and multivariate tests.
• Excellent communication skills with the ability to explain technical data to non-technical audiences.
• Highly organized, collaborative, and capable of managing multiple priorities in a dynamic environment.

Benefits & Perks

• Access to Wellness Programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks.
• Savor complimentary meals in our employee dining room.
• Benefit from free parking available both on and off shift.
• Comprehensive healthcare, financial support, and generous time-off options.
• Opportunities for career development, networking events, and community volunteer programs.