Paid Media Marketing Manager

Position Overview

UFC® is the world’s premier mixed martial arts organization with over 700 million fans worldwide. As part of TKO Group Holdings, Inc. (NYSE: TKO)—a premium sports and entertainment company owning iconic properties like UFC, WWE, and PBR—the organization reaches billions across the globe. In this role, you will support the marketing team with paid media activities for UFC, driving event awareness by managing digital media buying and collaborating with cross-functional teams.

Key Responsibilities

• Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in.
• Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor campaign performance and optimize KPIs per event or initiative.
• Establish strong relationships with direct vendors and account reps to ensure UFC remains top of mind with the latest developments.
• Stay current on digital trends and emerging platforms to recommend new channels and approaches. Analyze market trends to inform strategy.
• Collaborate with cross-functional teams—including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production—to support media buying efforts and develop compelling content and messaging.
• Collaborate with marketing teams across the TKO properties umbrella.
• Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners.
• Track and maintain the Content Marketing Budget per event and region, updating finance on any necessary changes.
• Create regular performance reports with insights and recommendations for improvement.
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree in marketing, media communications or a related field, or equivalent work experience.
• 3-4 years of marketing experience in media buying and social media; agency experience is preferred.
• Sound understanding of effective communications, mass media, publicity, advertising, policies, community relations, and organizational structures related to entertainment and sports events.
• Ability and willingness to travel approximately 20%.
• Strong planning, organizational, and presentation skills, with the ability to effectively share ideas with senior management.
• Proficiency in analyzing and manipulating datasets to identify trends and support strategic decisions.
• Excellent interpersonal skills with the ability to build relationships with internal stakeholders at all levels.
• Effective oral and written communication skills.
• Ability to maintain discretion and protect confidential information.
• A creative mindset with a thorough understanding of marketing and advertising principles, and the ability to think “outside of the box”.
• Self-motivated with the ability to work independently in a fast-paced, multi-task environment.
• Excellent organizational skills and attention to detail.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta [IG/FB], TikTok, etc.).
• Professional, self-starting, “get-it-done” attitude and work ethic.
• Must live in or be willing to relocate to Las Vegas, NV