Agency Marketing Manager

Job Summary:

The Marketing Manager owns how Promobile Marketing markets, positions, and promotes the agency across owned, paid, earned, and industry-facing channels.

This role is responsible for building the agency’s presence and impact within key trade circles through social media, website content, influencer marketing, press, award submissions, major events, and industry trade shows.

The Marketing Manager will develop and execute marketing strategies that elevate Promobile’s brand, increase visibility with prospective clients and partners, and ultimately support qualified lead generation.

This role will work in tandem with the VP of Creative and team.

Key Responsibilities

Agency Marketing & Brand Positioning

• Own the day-to-day marketing strategy for Promobile Marketing across owned, paid, earned, and industry-facing channels
• Ensure Promobile’s positioning, voice, and visual presence are consistent across all marketing touchpoints
• Develop campaigns that communicate the agency’s capabilities, work, culture, and industry leadership
• Partner with leadership to identify key stories, case studies, milestones, and agency proof points to promote externally
• Clear agency positioning and consistent external brand presence
• Marketing calendar aligned to business priorities and industry moments
• Improved awareness and visibility among prospective clients, partners, and trade audiences

Owned Media Channels

• Manage and grow Promobile’s presence across Instagram, TikTok, Pinterest, LinkedIn, and other relevant social platforms
• Oversee website content strategy, updates, case studies, blog content, and lead-driving landing pages
• Build and maintain a content calendar that supports agency priorities, major campaigns, client work, awards, events, and industry moments
• Work with internal teams and external partners to source creative assets, photography, video, copy, and campaign recaps for marketing use
• Active and professionally managed social channels
• Updated website content and stronger agency storytelling
• Consistent publishing cadence across owned channels.

Paid Media & Influencer Marketing

• Manage paid media strategy and execution across priority channels to increase agency awareness and qualified inbound interest
• Identify and manage influencer, creator, and industry partnership opportunities that support Promobile’s brand presence
• Track campaign performance and optimize spend based on reach, engagement, traffic, and lead-generation goals
• Manage a first-year marketing budget of approximately $400,000 - $600,000, ensuring spend is planned, tracked, and aligned with business priorities
• Paid media plan tied to awareness, traffic, and lead-generation goals
• Budget tracking and performance reporting across all active campaigns
• Improved reach, engagement, website traffic, and qualified inbound interest

PR, Press & Awards

• Own Promobile’s award submission calendar, strategy, and execution across relevant industry awards
• Identify opportunities for press releases, media outreach, agency announcements, thought leadership, and earned media coverage
• Work with leadership and external PR partners, as needed, to secure meaningful trade press mentions and agency visibility
• Maintain a strong understanding of industry conversations, trade publications, awards programs, and competitor activity
• Organized awards calendar and completed submissions
• Increased press mentions and trade media visibility
• Stronger presence and credibility within relevant industry circles

Events & Trade Shows

• Lead marketing planning and execution for major industry events and trade shows, including Expo West and other relevant trade moments
• Develop event-specific marketing plans that support Promobile’s presence before, during, and after key events
• Coordinate booth, sponsorship, content, social, press, and lead-capture opportunities tied to industry events
• Partner with internal teams to ensure Promobile shows up professionally, consistently, and impactfully in trade environments
• Partner with Partners to help bring team summits to life through 2x a year event programming and swag.
• Event marketing plans for key trade shows and industry moments
• Stronger Promobile presence at major events and trade shows
• Lead-capture and follow-up process tied to event activity

Reporting & Performance

• Establish and manage KPIs tied to agency presence, trade visibility, awards, press mentions, social growth, website traffic, and qualified leads
• Report on marketing performance, budget use, campaign effectiveness, and lead-generation impact
• Use data and insights to recommend improvements to channel strategy, content approach, paid media, and industry marketing efforts
• Maintain organized reporting across campaigns, awards, press, events, and social performance
• Clear monthly reporting on marketing activity, spend, and business impact
• Defined benchmarks for awareness, trade presence, awards, press, and leads
• Ongoing optimization recommendations for marketing channels and campaigns

Creative Pitching and Ideation

• Support creative team for larger ideation sessions and RFPs
• Scoping / Vendor research for out of the box ideas

Qualifications:

• 5+ years of experience in marketing, brand marketing, agency marketing, communications, PR, or related roles
• Experience managing owned social channels, website content, paid media, events, and/or PR initiatives
• Strong understanding of how to position and market a creative, experiential, event, or agency-services business
• Excellent writing, communication, project management, and organizational skills
• Experience managing budgets, external vendors, freelancers, influencers, or agency partners
• Ability to work cross-functionally with leadership, creative, production, account, and operations teams
• Experience with trade shows, award submissions, press outreach, or industry events preferred
• Comfortable working in a fast-paced, entrepreneurial, office-based environment
• A “go-getter” attitude, willingness to get hands dirty, and a team player

Pay:

$85,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Work Location:

In person