Manager of Digital Marketing and Communications

Position Overview

The Manager of Digital Marketing & Communications role supports NYIC’s robust communications and marketing efforts under the supervision of the Sr. Director of Communications. This position develops and implements digital campaign strategies across social media, email, and the website, while collaborating with internal teams, external vendors, and partners to enhance our brand and advance immigrant advocacy. Located in New York City (4 days in office, 1 day remote) with occasional travel, this full-time role directly contributes to delivering impactful messaging in a fast-paced, evolving environment.

Compensation: $73,574 per year

Key Responsibilities

• Implement strategies to grow NYIC’s social media audience and increase campaign engagement across all platforms.
• Maintain a weekly, monthly, and annual content strategy calendar in Asana to ensure cohesive messaging.
• Collaborate with the Communications team and consultants to advance projects including video production, promotional graphics, and translations.
• Create and synthesize monthly/quarterly analytics reports for social media, powermails, website, and other initiatives.
• Monitor social media daily for relevant coverage and manage the moderation of comments and activities.
• Oversee live event coverage by managing content across press conferences, mobilizations, livestreams, and related activities.
• Ensure the NYIC website is updated and accurate while reporting on analytics quarterly.
• Draft and send regular “powermails” to subscribers and track campaign performance.
• Stay up to date on New York and federal immigration news to inform timely communications.
• Enforce branding guidelines across all platforms and support collateral creation as needed.
• Support marketing initiatives such as website redesigns, brand refreshes, and narrative change efforts.
• Coordinate with Digital Communications team members to ensure timely execution of social media, video, and graphic design projects.
• Perform administrative duties including departmental reconciliation of expenses, invoice submissions, and contract drafting.
• Assist with additional duties and work cross-functionally to support key efforts, staff, and programs.
• Occasionally lift and move materials up to 50 pounds and work late hours or weekends during critical periods.

Required Qualifications

• Two to three years of experience as a digital communications professional, preferably within an advocacy organization.
• Highly organized with strong interpersonal skills.
• Proactive in creating and refining content with the ability to adapt in a fast-paced environment.
• Basic knowledge of Salesforce, Excel, and other modern database/information technologies.
• Familiarity with Google Workspace and Asana.
• Must be legally authorized to work for any employer in the U.S.

Preferred Qualifications

• Experience addressing challenges faced by immigrant-serving and immigrant-led organizations.
• Experience supervising staff or interns and working with diverse cultural backgrounds.
• Fluency in Spanish, French, Haitian Creole, Russian, Arabic, or Bengali.
• Experience in video and photo editing (Adobe Creative Suite: Premiere, After Effects, Photoshop, Lightroom, etc.).
• Experience in graphic design (Canva or Adobe Creative Suite: Photoshop, Illustrator, etc.).
• An interest in and/or knowledge of the NYIC, its members, or issues affecting immigrants in New York.

Benefits & Perks

• Competitive Salary along with a full benefits plan.
• Unlimited vacation time after 90 days of employment.
• Paid sick leave and pretax benefits.
• A comprehensive retirement plan.