Tradeshow and Event Marketing Manager Phoenix, AZ United States

Position Overview

Verkada, the startup reinventing physical security through AI and the Cloud, is on the lookout for a dynamic North American Tradeshow and Event Manager. In this role, you will take the lead in selecting, scoping, planning, and executing our pre, post, and during-event presence at various trade shows across the country. As a vital member of the Americas field marketing team, we're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully orchestrating large-scale, complex, in-person, hybrid, and virtual events. Location: Phoenix.

Key Responsibilities

• Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals.
• Collaborate with field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement with the Americas Acquisition (Demand Gen) Team.
• Manage all aspects of events, including booth design, materials, shipping, on-site setup, vendor relationships, contracts, and staff scheduling and training.
• Track follow-up by collaborating with the Acquisition and sales teams to measure results, evaluate future participation, and identify areas for improvement.

Required Qualifications

• 5+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows, ideally within high technology.
• A history of managing calendars for events with multiple projects running simultaneously.
• Strong event management, project management, budget management, and reporting experience, including using customer research, hard data, and metrics to inform assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience negotiating with and managing external suppliers, agencies, and venues while coordinating a wide range of services.
• Ability to frequently travel nationally and internationally, including weekends (with some holidays) and extended stays up to a week.
• Demonstrable experience creating innovative, unexpected, and successful events and/or campaign experiences.
• Bachelor's Degree or an equivalent combination of education and experience (4+ additional years of work experience).
• Ability to travel up to 35%.

Benefits & Perks

• Healthcare programs tailored to meet personal health and financial well-being needs – premiums are 100% covered for the employee under most plans and 80% for family premiums.
• Nationwide medical, vision, and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax savings options.
• Expanded mental health support.
• Paid parental leave policy and fertility benefits.
• Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
• Professional development stipend.
• Wellness and fitness benefits.
• Healthy lunches and dinners provided daily.