Digital Marketing Specialist (Remote)

Position Overview

Metro Heating & Cooling is seeking a creative and analytical Digital Marketing Specialist to lead and execute our online marketing strategy across multiple platforms. If you know how to drive real business growth—not just clicks—and can blend storytelling, data, and design to deliver measurable results, you might be exactly the professional we're looking for. Our trusted HVAC company, rooted in Western Pennsylvania since 1971, is expanding its digital presence nationally.

Key Responsibilities

• Develop and implement multi-channel digital marketing strategies aligned with business goals
• Manage and grow social media accounts (Facebook, Instagram, YouTube, LinkedIn, TikTok)
• Write high-converting copy for ads, landing pages, email campaigns, and social content
• Edit and produce short-form videos for social and digital ads
• Optimize website SEO for improved visibility and traffic
• Build and monitor marketing funnels to nurture leads and boost conversion rates
• Track performance analytics across all platforms and provide actionable insights
• Collaborate with leadership to align campaigns with company growth objectives

Required Qualifications

• 3 years of professional experience in digital marketing
• Proven success managing campaigns that drive measurable ROI
• Strong copywriting and content creation skills
• Proficiency in video editing software (e.g., Premiere Pro, CapCut, or similar)
• Experience with SEO, Google Analytics, and digital ad platforms (Meta, Google Ads)
• Understanding of CRM and marketing automation tools (HubSpot, Mailchimp, etc.)
• Creative problem solver with data-driven decision-making skills
• Excellent communication, organization, and time management abilities

Benefits & Perks

• Compensation: $7 - $12 / hour
• Salary: $20 to $28 per hour based on qualifications
• Location: Remote
• Schedule: Full-Time Remote
• Performance-based bonuses
• Paid holidays and PTO
• Opportunity to grow with an expanding company
• Supportive team culture focused on quality and collaboration