Data Alliances Marketing Manager
KPMG US6 months ago
Baltimore, Maryland, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Driven by delivering real results for clients and fostering a culture of individual development, innovation, and inclusion, KPMG is consistently ranked among the best companies to work for. Join our team as a Data Alliances Marketing Manager within the Clients and Markets team.
Key Responsibilities
- Drive the creation of specialized, co-branded marketing assets and develop powerful client success stories showcasing the tangible business outcomes from partnerships with Informatica, MuleSoft, Databricks, and Snowflake.
- Produce technical and solution-focused sales tools including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos.
- Project manage KPMG’s presence at alliance-specific conferences such as Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, and Snowflake Summit.
- Plan and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
- Serve as the primary marketing liaison to the marketing teams of Informatica, MuleSoft, Databricks, and Snowflake and manage joint marketing opportunities, leveraging partner marketing development funds (MDF).
- Support partner-facing events such as sales kick-offs (SKOs) and increase the visibility of KPMG’s data alliance solutions through targeted social media, podcasts, advertising, and web content updates.
- Act with integrity, professionalism, and personal responsibility to uphold a respectful and courteous work environment.
Required Qualifications
- Minimum five years of recent experience in B2B marketing in a professional services or technology environment.
- Bachelor’s degree in marketing, business, or a related field is required; an MBA from an accredited institution is preferred.
- Proven experience in alliance or partner marketing, with the ability to collaborate with and manage expectations of senior business leaders.
- Experience in developing and executing strategic marketing plans, including market research, stakeholder management, ROI reporting, project management, buyer persona and journey development, and content strategy.
- Excellent organizational and project management skills with exceptional written and verbal communication abilities suited for executive audiences.
- Strong proficiency in a wide range of digital marketing channels including social media, SEO, and content marketing.
- Must be authorized to work in the U.S. without the need for employment-based visa sponsorship.
Benefits & Perks
- Compensation: KPMG offers a comprehensive and competitive compensation package. For example, the California Salary Range for this position is $87,800 - $185,000. More details can be found here.
- Benefits: Enjoy a wide variety of medical and dental plans, vision coverage, disability and life insurance, and 401(k) plans.
- Access a robust suite of personal well-being benefits designed to support your mental health.
- Receive Personal Time Off, a calendar of company-observed holidays, and additional break periods throughout the year.
Required Skills
Content Strategy
Campaign Management
Project Management
B2B Marketing
Alliance Marketing
SEO
Social Media Marketing
Digital Marketing
Client Success Story Development
Demand Generation