Digital Marketing Manager

COMPANY OVERVIEW

Gallaher Companies is one of California's most diversified privately owned real estate organizations. Our in-house marketing team supports a growing portfolio of luxury multifamily communities, boutique senior living, commercial real estate, financial services, and lifestyle brands. Rather than focusing on a single product or client, our team has the opportunity to build campaigns across multiple industries while working directly with company leadership to drive meaningful business results.

THE POSITION

We're looking for a highly analytical, hands-on Digital Marketing Manager to own the strategy, execution, and performance of paid digital advertising across the Gallaher Companies portfolio.

This role is ideal for someone who enjoys living in the platforms, analyzing data, testing new ideas, and continuously improving campaign performance. You'll have direct ownership over paid media initiatives across multiple brands with the autonomy to optimize campaigns, influence strategy, and drive measurable growth. Working closely with leadership and our creative team, you'll manage advertising across Google, Meta, LinkedIn, and other digital channels while ensuring our investments generate qualified leads, support occupancy and sales goals, and maximize return on ad spend.

RESPONSIBILITIES

• Execute and manage paid digital advertising campaigns across Google Ads, Meta, Instagram, LinkedIn, and other relevant platforms.
• Own day-to-day campaign execution across the portfolio — audience setup, budget pacing, bid management, ad scheduling, and placement optimization.
• Monitor campaign performance continuously, making proactive adjustments to maximize efficiency and hit performance goals.
• Manage advertising budgets across multiple brands, tracking spend and pacing with precision.
• Maintain tracking infrastructure — pixels, conversion events, UTM parameters, and GA4 — to ensure accurate attribution across all campaigns.
• Build and deliver regular performance reports — translating data into clear, plain-language insights and actionable recommendations for leadership.
• Partner with leadership to execute and continuously improve paid media strategies that support portfolio growth and occupancy objectives.
• Stay current on platform updates, algorithm changes, and emerging best practices, proactively surfacing relevant opportunities.

REQUIREMENTS

• 3+ years of hands-on experience managing paid digital advertising campaigns — you’ve been in the platforms doing the work.
• Demonstrated proficiency with Google Ads and Meta Ads Manager; experience with LinkedIn, YouTube, or programmatic platforms is a plus.
• Working knowledge of SEO fundamentals is a plus.
• Strong analytical skills with the ability to read performance data across both paid channels and present findings clearly to non-technical audiences.
• Solid understanding of tracking fundamentals — pixels, conversion events, Google Tag Manager, GA4, and attribution models.
• Experience managing campaigns across multiple brands or business units simultaneously.
• Highly organized and self-directed, with the ability to manage priorities and deadlines independently.

COMPANY BENEFITS

• Competitive compensation and benefits including matching 401K, vision, dental, and employee paid medical
• Opportunities for career growth and team expansion
• A collaborative, high-performance culture
• 3+ weeks paid vacation and holidays to start
• Salary range 120k – 145k

WHY JOIN US?

Gallaher Companies is a family-built business that takes pride in everything it puts its name on. Our marketing team isn't an internal agency. We're strategic partners who help shape the growth of the businesses we support.

Here, your work won't disappear into layers of approvals or endless meetings. You'll have direct access to leadership, meaningful advertising budgets, and the opportunity to see the impact of your work across a diverse portfolio of brands. We move quickly, value curiosity and data-driven decision making, and encourage new ideas that improve performance. If you're looking for a role where you can own your work, continue growing your expertise, and make a measurable impact, we'd love to meet you.

Pay: $120,000.00 - $145,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Work Location: Hybrid remote in Windsor, CA 95492