Student CMO (Campus Marketing Officer – Marketing Intern)

Barnes & Noble Education, Inc.2 months ago
Union, NJ, United States
Hybrid
Internship
Junior Level (1-3 years)

Job Description

Your Role

Here’s what you will be doing:

  • Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
  • Plan and execute student-focused marketing campaigns, promotions, and events.
  • Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
  • Research marketing trends and identify new ways to connect with students and grow engagement.
  • Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
  • Assist with marketing strategy development and brand-building initiatives.
  • Support additional marketing and promotional efforts as needed.

About You

The company is looking for:

  • Current undergraduate student at Kean University majoring in Marketing, Business, Communications, or a related field.
  • Strong communication and storytelling skills with an eye for engaging content.
  • Passion for social media, branding, and campus engagement.
  • Organized, detail-oriented, and comfortable managing multiple projects.
  • Self-starter who works well independently and collaboratively.
  • Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
  • Previous marketing, retail, or campus involvement experience is helpful but not required.
  • Ability to commit for at least 6 months; full academic year preferred.

Qualifications

This role offers a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at Kean University.

Required Skills

Canva
Brand Building
Marketing Campaigns
Event Planning
Digital Content Creation
Social Media Management
Adobe Creative Suite
Research
Collaboration
Marketing Strategy