Digital Marketing Specialist at Supper Co. Springfield, MO

Digital Marketing Specialist job at Supper Co.. Springfield, MO.

Digital Marketing Specialist

Location: Springfield, MO

Position Type: Full Time

Supper Co. is looking for a Digital Marketing Manager to oversee and execute digital marketing campaigns across multiple platforms. The ideal candidate should have expertise in digital advertising, social media management, and data-driven marketing strategies. This role involves working closely with creative, account, and analytics teams to optimize campaigns and drive measurable business outcomes for clients.

Key Responsibilities:

Campaign Strategy & Execution:

• Build, launch, and optimize digital campaigns across SEM, social media, and programmatic platforms.
• Develop and execute strategies to improve the digital customer journey and drive conversions.
• Monitor campaign performance and implement optimizations for better ROI.
• Collaborate with creative teams to develop compelling calls-to-action (CTAs) and campaign assets.
• Create and manage media schedules to ensure timely and effective campaign delivery.
• Handle media documentation, including MAs, AAs, and IOs.
• Submit insertion orders (IOs) to vendors and coordinate related campaign requirements.
• Manage the delivery of trade media assets.
• Generate UTMs for accurate tracking of campaign performance.

Data Analysis & Reporting:

• Analyze performance data to draw insights and provide actionable recommendations.
• Create and present performance reports to clients and internal stakeholders.
• Utilize tools like Google Analytics, Google Tag Manager, and social media tracking pixels.
• Request media partner data and integrate insights into campaign optimizations.

Project & Budget Management:

• Manage timelines and ensure deadlines are met for all digital marketing projects.
• Assist in budget planning, including pacing and monitoring, to ensure cost efficiency.

Email Marketing & Platform Management:

• Upload email creative into CRM/ESPs for campaign execution and performance monitoring.

Qualifications:

• 2-5 years of experience in digital marketing or advertising.
• Proficiency in managing paid media campaigns (SEM, social, programmatic).
• Strong understanding of digital analytics, data tracking, and optimization techniques.
• Knowledge of social media best practices and platform-specific strategies.
• Excellent project management and organizational skills.
• Strong written and verbal communication abilities.

Our Values

We value the people by our side just as much as what they bring to the table. We do this work together so we can build the lives we want inside and outside the organization. We value we.

We Earn the Props: We know that high goals mean high standards. We will always seek excellence and celebrate when we achieve it.

We Break the Wild Horses: We take initiative and we take ownership. We seek new responsibilities, build systems and add tools to our stables.

We Look Ahead: We are creative problem solvers who see challenges as opportunities. We value ideas that help us work smarter for the long term.

We are Transparent: We value lasting relationships built on trust and respect with our teammates and clients. We provide clarity and honesty because we believe that hard conversations lead to an easier life.

Our Interview Process

• Step 1 - 15-30 minute intro call to review position details, company details and professional experience.
• Step 2 - 1 hour interview with department director to talk specifically about previous positions, culture and the daily duties of the position.
• Step 3 - 1 hour interview with company owners to review company values, goals for the position and culture fit.