Sr. Marketing Manager

Position Overview

Senior Marketing Manager - Stablecoin Infrastructure

Location:

Key Responsibilities

• Strategic Planning & Leadership: Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto, and payments sectors.
• Brand Building: Lead brand positioning, messaging, and thought leadership to build credibility and trust in a regulated environment.
• Cross-Functional Alignment: Collaborate with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations.
• Campaign Execution: Plan and execute integrated marketing campaigns across digital, events, and PR channels with an emphasis on trust, education, and regulatory adherence.
• Performance Analysis: Monitor marketing performance using analytics tools and deliver data-driven insights for continuous improvement.
• Market Intelligence: Stay current on crypto market trends, competitive landscape, and evolving regulatory requirements globally.

Required Qualifications

• Domain Expertise: Deep expertise and proven success in the fintech or crypto/blockchain industry with a strong understanding of financial technology and stablecoins.
• Regulated Markets: Demonstrated ability to navigate and build trust within complex, regulated financial markets.
• Strategic Planning: Experience in defining and executing multi-channel marketing strategies aligned with strategic business objectives.
• Analysis: Strong analytical skills with proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics).
• Communication: Ability to align messaging and strategy across product, compliance, and sales teams.

Benefits & Perks

• Impact: Play a pivotal role in transforming how value moves online by building foundational stablecoin infrastructure.
• Growth: Opportunity to start as an Individual Contributor with potential for advancement into a management role.
• Team: Collaborate with a mission-driven team of builders who combine high-performance finance with crypto-native creativity.
• Culture: Join a tight-knit team that values clear thinking, extreme ownership, and rapid decision-making.
• Backing: Benefit from the support of world-class investors (details provided during the interview process).
• Compensation & Package: Competitive salary ($160K - $220K) plus a benefits package aligned with experience and performance.