Marketing Specialist /Content Creation

Position Overview

The Marketing Specialist – Content Creation is responsible for developing, writing, editing, and proofing content that supports WEOKIE Federal Credit Union’s overall marketing strategy. This role focuses heavily on social media content creation (graphics and video), email marketing, copywriting, and proofreading to ensure clear, consistent, and compliant communication with members. The specialist also assists the Director of Marketing in developing, executing, and reporting on the annual product promotion calendar, email campaigns, and social media content calendar.

Key Responsibilities

• Create engaging social media content—including platform-specific graphics, video, and copy—that aligns with WEOKIE’s brand and credit union goals. Manage day-to-day posting, scheduling, and monitoring of social media communities.
• Develop, write, proof, and distribute email campaigns that highlight products, services, promotions, and community events while collaborating on segmentation and messaging strategies.
• Provide copywriting and editing support for marketing campaigns to ensure clarity, accuracy, and compliance across digital channels.
• Collaborate with marketing team members on campaign strategies, messaging, and performance tracking.
• Support the Marketing Department with project coordination, vendor communications, and event promotions as needed.
• Stay current on trends in digital marketing, social media, email, and member engagement strategies.
• Perform additional duties including reporting and budgeting, while ensuring adherence to policies, procedures, and risk mitigation activities.

Required Qualifications

• A Bachelor’s Degree in marketing, advertising, or communications, or a minimum of 1 to 3 years of related experience.
• Strong organizational skills and excellent communication skills (written, verbal, and listening).
• Hands-on experience with graphic design, content creation, copywriting, Adobe Creative Suite, Microsoft products, and Asana Project Management Platform.
• Must be detail-oriented with the ability to work independently under pressure and meet tight deadlines.
• Ability to blend technical and creative skills from a business perspective to support departmental initiatives effectively.
• Must represent WEOKIE professionally and deliver engaging presentations to various audiences.
• Flexibility to work irregular hours, including nights and weekends as needed.

Preferred Qualifications

• Experience with HubSpot programming.
• Bi-lingual in Spanish.