Regional Director of Admissions and Marketing

Position Overview

The Regional Admissions Director oversees admissions and marketing activities across multiple skilled nursing facilities in the Southern New Jersey and Philadelphia markets. This role is responsible for managing referral relationships, conducting tours, presenting educational material to community partners, and coordinating with facility teams to achieve census goals. An effective, self‐motivated leader with excellent communication skills is essential for success.

Key Responsibilities

• Lead and motivate a high-performing sales and marketing team.
• Manage inquiries/referrals from hospitals, families, local and national agencies, ensuring prompt follow-up.
• Oversee the development and execution of a Quarterly Marketing Plan (QMP) for each center.
• Maintain an up-to-date database of existing and potential referral sources.
• Collaborate with the facility Admissions and Marketing Directors to meet census goals.
• Communicate daily with interdisciplinary teams regarding admission changes and census updates.
• Gather necessary documentation for prospective Medicaid admissions and support the business office.
• Present educational material to outside vendors and community referral sources.

Required Qualifications

• Minimum of 2 years’ experience in a successful Admissions/Marketing role within a skilled nursing facility.
• Experience with Sub-Acute and Long Term Care buildings.
• Knowledge of the principles and practices of primary medical and nursing care, including sub-acute and long term needs.
• Basic understanding of the interpersonal dynamics within an interdisciplinary health care system.
• Familiarity with the Southern New Jersey and Philadelphia markets.
• Superior verbal and written communication skills.
• Professional, organized, and self-motivated with proven independent working skills and team leadership.
• Ability to maintain regular attendance and flexible work hours for public relations engagements.
• Ability to travel between assigned facilities and related market areas.
• Familiarity with PCC, Census Pro, Medicare, Medicaid, and HMO’s.

Preferred Qualifications

• Associate degree (Preferred).
• Healthcare Admissions experience: 2 years (Preferred).
• Sales experience: 2 years (Preferred).
• Marketing experience: 2 years (Preferred).
• Experience in a Skilled Nursing Facility: 2 years (Preferred).

Benefits & Perks

• Job Type: Full-time
• Schedule: 8 hour shift (flexible), Day shift, Monday to Friday
• Work Location: Multiple locations