Marketing Associate, John Murray Press

Position Overview

John Murray Press Specialist, an imprint of Hachette, is seeking a Marketing Associate to join our team. This is a great opportunity for an energetic marketer to contribute to a growing program by driving online discoverability, community engagement, and sales of both trade and professional books covering a range of topics including business, religion, language learning and linguistics, general interest, science, health and wellness, and more. Key to success will be driving a strategy that represents astute use of resources, builds sales, and yields a positive return on investment. The ideal candidate will bring creativity and dedication to a collaborative environment while supporting initiatives across digital, social media, and print channels. This position reports to the Associate Marketing Director. Location: Hachette Book Group’s Philadelphia office; Schedule: Hybrid (three days in office, two remote).

Key Responsibilities

• Responsible for 85-90 books per year.
• Serve as marketing point of contact for editors, authors, production, and sales teams.
• Provide service to authors to maximize their reach, including creating email, print, and online materials to help drive sales.
• Design and create marketing materials, including print and digital collateral for authors and imprints.
• Produce seasonal catalogs, sell sheets, and advance reading copies (ARCs).
• Liaise with New York and London teams to ensure regular communication between groups.
• Provide market analysis and recommendations.
• Plan marketing campaigns for titles across all imprints.
• Create and deliver digital marketing campaigns for key titles; measure ROI on campaigns; drive pre-orders and on-publication book sales through digital marketing.
• Manage CMS for digital marketing campaigns.
• Budget, execute, and track imprint marketing spend by year.
• Plan and attend trade shows and conferences to showcase key titles.
• Build brand recognition for the publisher in the US.
• Maintain and update mailing lists and critical systems.
• Coordinate with freelance and author-hired publicists to ensure clear communication among all parties.
• Prepare and distribute press releases, media kits, review mailings, and follow up on all leads for key titles.
• Maintain and update press contact databases and client files.
• Assist with planning, production, and execution of local and national events and campaigns.
• Provide tracking and reporting on campaigns, outreach, and execution.

Required Qualifications

• Education: Completion of a four-year degree (or equivalent).
• Experience Required: 1-3 years of digital marketing experience, preferably in the book, library, and/or education marketplace.
• Strong communication skills (verbal and written) with the ability to effectively engage in both individual and group settings.
• Proficiency in Microsoft Office Suite.
• Proficiency in Adobe Creative Suite (especially Photoshop and InDesign).
• Knowledge of social media applications for digital marketing campaigns (especially Twitter, LinkedIn, and Facebook).
• Ability to work both independently and collaboratively within a team.
• Excellent organizational skills with the ability to multitask, prioritize, and manage time effectively while ensuring accuracy and attention to detail.
• Demonstrated commercial awareness.

Preferred Qualifications

• Working knowledge of Wordpress, Squarespace, and HTML is a plus.

Benefits & Perks

• Medical
• Dental
• Vision
• Basic and supplemental life
• Short-term and long-term disability
• Accidental death and dismemberment
• Critical illness
• Hospital indemnity
• Long-term care
• Health and dependent care FSA
• Commuter benefit plan
• Employee assistance program
• Tuition reimbursement
• Travel assistance
• 401(k)
• Discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays, and generous sick leave)
• Group discounts on auto and home insurance and legal services