Marketing and Social Media Specialist

Position Overview

This role is responsible for developing social media marketing content including digital ads, social media posts, webinar graphics, virtual content, PowerPoint content, and videos. You will independently research, verify accuracy, and design layouts that comply with social media guidelines. Additionally, you will evaluate social media analytics to develop actionable insights for improving marketing campaign performance.

Working closely with the marketing team, you will develop social media strategies and manage the All of Us Research Program’s social media interactions while coordinating diverse marketing activities to increase public and internal awareness. University of Arizona is an Equal Opportunity Employer committed to creating an inclusive environment.

Key Responsibilities

• Develop social media marketing content across various formats (digital ads, posts, webinar graphics, etc.).
• Independently research and ensure content accuracy and adherence to social media guidelines.
• Evaluate social media analytics and implement strategies to improve campaign performance.
• Collaborate with the marketing team to formulate and execute effective social media strategies.
• Manage the All of Us Research Program’s social media interactions and lead related projects.
• Coordinate marketing activities, campaigns, and events across new media platforms to achieve program goals.