Generative Engine Optimization Lead

Position Overview

The Generative Engine Optimization (GEO) Lead will partner with the Director of SEO & ASO to define and execute the enterprise strategy for GEO – also known as AEO, AIO, or AI Search Optimization – ensuring our brands, destinations, and hotels are discoverable and accurately represented across emerging AI-driven search ecosystems. As a key bridge between traditional SEO and the next era of AI-powered discovery, this role will shape how our content is understood, cited, and surfaced by large language models (LLMs) and answer engines. This is a contract-to-hire opportunity requiring work on a W2 basis with conversion to full-time employment after the contract duration.

Compensation: $75 - $80 / hr. w2 – Remote.

Key Responsibilities

• Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
• Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
• Partner with the Director, SEO & ASO to guide the long-term vision for search discoverability in AI environments.
• Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.

Required Qualifications

• 5-8 years in SEO, digital strategy, or technical search optimization with a focus on enterprise-scale websites.
• Strong understanding of LLMs, generative AI search, and the methodologies by which models retrieve, summarize, and rank information.
• Proven ability to design measurement frameworks and KPIs for emerging digital channels.
• Solid grounding in structured data, schema markup, entity optimization, and API integration.
• Experience collaborating cross-functionally across marketing, analytics, product, and engineering teams.
• Excellent communication and storytelling skills with the ability to translate technical insights into strategic recommendations.

Benefits & Perks

• Medical, Dental, and Vision benefits
• 401k with company matching
• Life Insurance
• Comprehensive benefits package including additional voluntary benefits and a referral bonus of $1,000.