Assistant Marketing Manager
Job Description
Position Overview
At HDR, our employee-owners are fully engaged in creating a welcoming, inclusive environment where every individual is valued and respected. We empower our people to bring their authentic selves and innovative ideas to work every day. As part of HDR's Transportation Business Group, you'll help shape the systems that move people and goods safely, efficiently, and sustainably—from designing resilient highways and iconic bridges to advancing transit, rail, aviation, transportation ports, and marine infrastructure. Whether you're modernizing aging infrastructure or pioneering next-generation solutions, this is more than just a job. It’s your chance to lead progress, drive meaningful impact, and help define the future of mobility while being part of a collaborative culture built on trust and inclusion.
Watch Our Story: https://www.hdrinc.com/our-story
In the role of Assistant Marketing Manager, you'll contribute directly to our success by driving proposal strategies, managing marketing deliverables, and supporting high-value contract pursuits.
Key Responsibilities
- Lead client and pursuit capture plans, proposals, and interview preparation, either directly or by overseeing marketing coordinators.
- Manage reporting of marketing performance indicators – ensuring tools like the SNB and Hit Parade are up to date.
- Develop, organize, and design marketing materials including qualifications, proposals, correspondence, project documentation (narrative and graphic), and manage CRM.
- Collaborate in program and client strategy, along with client and industry research.
- Independently evaluate and clarify RFQ/RFP requirements, develop work plans, and manage pursuit teams across business lines.
- Write and edit proposal sections as needed.
- Engage additional resources, including graphic designers and technical writers, to implement HDR’s brand consistently across materials.
- Coordinate reprographics production and shipping schedules, and compile and distribute submissions.
- Assist in leading Transportation Business Group’s QA/QC process.
- Support client assignments, tracking, and follow-up.
- Represent the Marketing Manager at internal and external client meetings and functions when needed.
- Manage specific clients, programs, or initiatives including preparing management reports and monitoring budgets.
- Prioritize marketing activities and assist with all Go/No Go analyses for the department.
- Collaborate with operations to prioritize business development opportunities that maximize return on investment.
- Participate in major pursuit proposal reviews, client feedback sessions, problem resolution, acquisition integration, and client functions.
- Monitor marketing budgets and track marketing hours charged by staff to maintain labor and expense targets.
- Work with leadership to develop and manage annual strategic plans.
- Implement key marketing initiatives with staff.
- Assist Business Development, Market Sector Leadership, and client managers with client development efforts.
- Help staff develop and integrate vertical client initiatives at multiple levels.
- Participate in client debriefs for projects won and lost.
- Recommend and participate in industry association and civic affairs involvement.
- Supervise Marketing Coordinators.
Required Qualifications
- A minimum of 8 years relevant industry experience.
- Demonstrated self-starter with a history of completing projects with limited oversight.
- Ability to motivate and inspire others.
- Experience in sales and developing effective win strategies.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
- Proficient in Adobe Creative Cloud applications, including InDesign.
- Willingness and ability to travel and engage with others in person.
- Proven success in winning high-value contracts in the A/E/C industry.
- Experience writing compelling content based on technical input.
Preferred Qualifications
- Bachelor's degree in a related field; MBA is a plus.
- Deep knowledge of the A/E/C industry's standard approach to the procurement of professional services.
- LI-MO1 certification or equivalent experience.