Generalist, Digital Engagement

Primary Purpose:

The Digital Engagement Generalist is a versatile in communications and engagement professional who works at the intersection of content, community, digital strategy, data, and brand presence. This role builds meaningful relationships with parents and the broader school community both in person and online, while creating engaging content and using data to strengthen engagement, community impact, and organizational visibility.

Candidate is a connector and creative problem solver who can move comfortably between relationship-building, content creation, digital platforms, campaign support, and performance analysis.

Qualifications:

Education/Certification:

Bachelor's degree in communications, marketing, public relations, digital media, community engagement, education, or a related field preferred; equivalent relevant experience may be considered.

Special Knowledge/Skills:

• Experience with platforms such as:
• Photography, Videography, Adobe Software (Photoshop, Premiere, Lightroom), Canva
• Meta
• Google Analytics
• ChatGPT
• Google Workspace
• LinkedIn
• Experience with comparable communications, CRM, social media management, email marketing, design, or analytics platforms
• Ability to independently plan, create, produce, edit, publish, distribute, and evaluate multimedia content from concept through final delivery.
• Knowledge of professional video production, including lighting, audio, composition, interviewing, and post-production.
• Strong organizational, communication, public relations and interpersonal skills
• Content creation and storytelling
• Parent and community engagement
• Proficient in social media management, digital communications, graphic design, visual communications, data analysis and reporting.
• Basic SEO and analytics
• Proficient in project and time management
• Proficient in written and verbal communication
• Creative and solutions-oriented problem solving
• Knowledge in photography and videography
• Critical thinking using logic and reasoning.

Experience:

3 years of experience in professional-level media or marketing, photography and videography; administrative or operational support; OR an equivalent combination of education and experience.