Paid Media Specialist (Digital Marketing Entry Level) – Austin, TX

Position Overview

We’re looking for an ambitious candidate with a true interest in becoming a digital marketing expert and a drive for career growth. At Optimal – a performance marketing agency dedicated to achieving superior digital marketing results – you will work with our expert team to create, manage, and optimize paid media campaigns on platforms such as Google, Facebook, or Amazon. As a Paid Media Specialist, you’ll have the opportunity to take on significant responsibilities while growing within an environment that values innovation, strategic problem solving, and accountability.

Key Responsibilities

• Campaign Creation – Create and build campaigns from the ground up, including account set-up, campaign planning, ad copywriting, competitive analysis, keyword research, and audience demographics evaluation.
• Reporting & Analysis – Master performance analysis and client reporting using tools such as Google Analytics, Google Ads, Facebook Analytics, and Power BI.
• Campaign Management & Optimization – Manage and continuously optimize campaigns by testing and adjusting bids, keywords, ad copy, creative, and landing pages to improve performance.
• Campaign Optimization – Oversee client advertising budgets with media spends of up to seven figures, conducting performance analyses to ensure deliverables are met and exceeded.
• Manage Advertising Budget – Monitor daily budget pacing and adjust media spend to ensure adherence to monthly client budgets.

Required Qualifications

• Bachelor’s degree in business, marketing, advertising, economics, finance, analytics or a related field (or equivalent experience through internships or work experience).
• Strong knowledge of Google Ads and/or Facebook Ads, gained through coursework, internships, or professional experience.
• Proficiency with Microsoft Office Suite, with advanced skills in Excel and PowerPoint.
• Excellent mathematical, analytical, written, and verbal communication skills along with strong client relationship abilities.

Benefits & Perks

• Base Salary: $48,000 – $56,000 annually, depending on experience, skill level, education, and location.
• Open leave (paid time off)
• Paid leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• And so much more!