Senior Marketing Manager, B2B Demand Generation

Position Overview

Virta Health is on a mission to transform type 2 diabetes and weight-loss care through technology, personalized nutrition, and virtual care. We are seeking an action-oriented senior marketer to accelerate our enterprise demand generation efforts. In this role you will lead innovative, data-driven multi-channel campaigns to create measurable impact and drive qualified leads while working closely with demand generation, product marketing, and sales teams.

Key Responsibilities

• Develop and execute integrated demand generation campaigns across channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth.
• Co-own the webinar program by partnering with content marketing to develop concepts, coordinate speakers, promote events, execute sessions, and manage post-event follow-up.
• Oversee direct reports focused on ABM initiatives, optimized email nurture journeys, and digital advertising efforts.
• Collaborate with content and product marketing teams to ensure messaging aligns with the brand narrative and addresses customer pain points.
• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.
• Work with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
• Stay up-to-date on industry trends and MarTech innovations to identify new channels or tactics that enhance demand generation efforts.

Required Qualifications

• 7-10+ years of demand generation experience, preferably in a B2B healthcare environment.
• Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue.
• Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., SFDC), ABM tools (e.g., ZoomInfo), and AI tools.
• Strong analytical mindset with proficiency in data-driven decision making and performance optimization.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• Bachelor’s degree (Science/Arts) is preferred.

Benefits & Perks

• Compensation: $144,942 - $170,000/year (location-based structure)
• Benefits: Comprehensive benefits information available on our Careers page.
• Remote-first work environment with hubs in Denver and San Francisco.
• Security and privacy training provided, with strict adherence to HIPAA guidelines.