Marketing Specialist

Position Overview

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work.

We're looking for a talented, creative, and energetic Marketing Specialist to join our marketing team. The Marketing Specialist will closely collaborate with the Marketing Manager and other business leaders to support our home centers retail channel. This position has broad exposure to functional activities across multiple brands and customers while ensuring that all home center marketing initiatives align with brand positioning. The ideal candidate is creative, organized, detail-oriented, and an effective project manager who thrives in a fast-paced environment.

Location: Dallas, Texas

Key Responsibilities

• Develop marketing materials for various platforms.
• Leads presentation creation for home centers and other special marketing projects.
• Collaborates with the Marketing Manager to develop and execute project plans based on the defined home centers strategy.
• Participate in the development and communication of product strategy and the introduction of new products with various departments and customers.
• Support customer accounts with product launches and training activities.
• Conduct financial analysis, including product line forecasts, inventory planning, pricing, and gross margin analysis; manage project budgets to meet company goals.
• Assist with the development and consistent management of the yearly marketing financial forecast.
• Analyze market data and identify KPIs to measure the effectiveness of marketing initiatives.
• Drive projects with Marketing Services to develop boards and ensure on-time in-store execution.
• Assist with marketing campaigns as part of the strategic annual plan to expand market share and pursue growth targets.
• Facilitate day-to-day marketing support for various teams.
• Create and update home centers' collateral, including merchandising tools (displays, signage, packaging), lifestyle imagery, labels, digital content, and presentations.
• Partner cross-functionally with Sales, Graphics, Photo Studio, and Product teams to ensure accuracy of marketing materials.
• Provide proofing, fact-checking, copywriting, editing, and formatting assistance during the creation of marketing materials.
• Assist with new-product photography and video content to ensure alignment with brand and retailer standards.
• Manage communication and coordination with third-party agencies to support creative concepting and development of marketing deliverables.
• Work closely with the Marketing Manager to recommend and develop content and targeted digital marketing tools in support of assigned projects and customers.
• Assist with on-site and off-site digital campaign strategy and monitor performance throughout the year.
• Help manage and strategize product sales tools and campaigns to support product launches.
• Organize and manage online assets for specific accounts to optimize sales and identify areas of improvement.
• Influence others on company policy and procedures to resolve a wide range of issues.
• Serve as a subject matter expert, coaching and reviewing the work of lower-level professionals.
• Make process and business decisions based on an understanding of the company, customer, and industry practices.
• Identify and apply innovative ideas to enhance business results.
• Lead after-action reviews to identify, document, and share lessons learned.
• Collaborate cross-functionally to evaluate technical, system, and process improvements.
• Perform other duties as needed.

Required Qualifications

• Requires in-depth conceptual and practical knowledge in one's own job discipline.
• Excellent communication, problem-solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient in using Microsoft Office Suite products.
• Flexible attitude, adaptability to change, and the ability to handle multiple projects simultaneously.
• High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures.

Benefits & Perks

• Salary: Competitive salary.
• Benefits: Comprehensive benefits package including Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement, along with a family-friendly work environment and exciting career opportunities.