Strategist, Search Engine Marketing (SEM)

Position Overview

Harmelin Media is a full-funnel media agency headquartered in Philadelphia, PA with over 43 years of excellence and billings approaching one billion dollars. Our commitment to our clients, employees, and community is at the core of our success. We are seeking a Paid Search Specialist to join our activation team. At a pivotal moment for search, with integration between our paid and organic teams, you will drive innovative search strategy in an AI-driven landscape.Compensation:Title and salary are commensurate with experience and qualifications.

Key Responsibilities

• Paid search media buying, specifically across Google Ads and Bing Ads
• Design search strategy and structure, including keyword development and campaign build
• Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
• Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies
• Oversee day-to-day performance across campaigns, including monitoring, identifying, and implementing optimizations
• Achieve and maintain Google Ads, SA360, Microsoft Advertising Certifications
• Learn about SEO, CRO, and other integrated search disciplines
• Work with the Reporting & Analytics team to facilitate reporting and analysis
• Review and reconcile media invoices using the agency billing system
• Keep informed of relevant issues affecting the paid search and overall digital landscape
• Other duties may be assigned as necessary to meet company needs

Required Qualifications

• 2–6 years paid search buying experience
• Solid understanding of the following platforms: Google Ads, Google Analytics, Bing
• Basic understanding of the following platforms preferred: Gemini, Kenshoo, Search Ads 360
• Basic understanding of other search services preferred: Search Engine Optimization, Conversation Rate Optimization, Local Listings
• Basic understanding of other digital advertising channels preferred (e.g., social, display, video, etc.)
• Strong quantitative and analytical skills
• Strong organizational, time management, and multi-tasking skills
• Excellent interpersonal and communication skills; strong team player
• Strong attention to detail, excellent problem-solving skills, and a strategic mindset
• Ability to work collaboratively in a team environment while managing projects independently
• Solid understanding of Excel

Benefits & Perks

• Medical, dental and vision coverage
• Life Insurance
• Long Term Disability
• 401K
• Generous paid time off and holidays
• AFLAC and Flex Spending Accounts
• EOY medical reimbursement
• Health Advocate healthcare assistance program
• Fitness club reimbursement
• Professional and personal development allowance
• Legal services and identity theft protection