Director, Marketing Technology Lead - Capital One Software (Remote)

Position Overview

Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. As the Director of Marketing Technology, you will define, build, and manage our end-to-end MarTech ecosystem—bridging the gap between marketing strategy, technology infrastructure, and data analytics. You will ensure our marketing technology stack is optimized for performance, scalability, data integrity, and compliance, ultimately accelerating revenue growth and enhancing the customer experience. This role demands a leader who thrives in high-growth, ambiguous environments and excels at taking initiatives from "zero to one."

Key Responsibilities

• MarTech Strategy and Roadmap:
  • Vision & Planning: Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention).
  • Evaluation & Selection: Lead the evaluation, selection, and implementation of new marketing technologies, ensuring seamless integration with existing systems (CRM, Sales Tech, Data Warehouse, etc.).
  • Budget Management: Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services.
• Platform Management and Optimization:
  • System Ownership: Serve as the primary owner for core marketing platforms including Marketing Automation (e.g., HubSpot, Marketo, Pardot), CMS, ABM platforms, CDP/Data Infrastructure, and Analytics Tools.
  • Data Flow & Integrity: Oversee architecture, data flow, and governance between marketing systems and the core CRM (e.g., Salesforce) while ensuring data quality and compliance with privacy regulations (e.g., GDPR, CCPA).
  • Optimization: Identify opportunities to enhance platform utilization, workflow automation, lead scoring, and campaign execution efficiency.
• Leadership, Team & Governance:
  • Team Leadership: Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts.
  • Cross-functional Collaboration: Partner with Marketing, Sales Operations, IT/Engineering, and Data Science teams to align business processes, data definitions, and technology integrations.
  • Change Management: Drive best practices for system governance, documentation, and user training across the Marketing organization.
• Performance & Analytics:
  • Reporting Infrastructure: Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities.
  • Attribution: Oversee implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance.
  • Testing: Enable A/B testing and experimentation within platforms to continuously optimize campaign performance.

Required Qualifications

• Bachelor’s degree.
• At least 7 years of experience in Marketing Operations or MarTech leadership roles.
• At least 3 years managing a B2B SaaS MarTech stack.

Preferred Qualifications

• Master’s degree.
• Expert-level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud).
• Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution.
• Proven track record of developing and executing a successful technology roadmap yielding measurable business results (e.g., faster lead velocity, improved campaign ROI).
• Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience.
• Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus).
• Familiarity with Customer Data Platform (CDP) technology.
• Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI).
• Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager).

Benefits & Perks

• Compensation:Remote (Regardless of Location): $205,400 - $234,400; McLean, VA: $226,000 - $257,900; Richmond, VA: $205,400 - $234,400.
  This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long term incentives.
• Benefits: Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits designed to support your total well-being.
• Additional perks include an equal opportunity, drug-free, and inclusive work environment.