Digital Marketing Director

About the Opportunity:

Our client is seeking a results-driven

Digital Marketing Director

to bring its outsourced marketing activities in house. You’ll architect and execute a B2B digital growth and eCommerce strategy across the Southeast. Reporting to the company’s Founder & CEO, you'll own everything marketing related, including the strategy, content, and performance of marketing campaigns and paid advertising channels—driving qualified pipeline, optimizing conversion rates, and scaling digital presence as they expand across Florida and beyond. Although, you join as the first marketing professional, you will build a small team as needed to support the continued growth of the business. This is a high-impact role for a data-driven marketer ready to shape a company's digital future.

Key Responsibilities:

• Digital Strategy & Campaign Execution
• Lead the end-to-end digital marketing strategy across diverse performance channels including paid search, professional social networks, and specialized industry platforms.
• Generate a robust sales pipeline through targeted outreach, retargeting initiatives, and strategic partnerships with sector-specific digital outlets.
• Build and scale campaigns with a focus on measurable ROI and long-term growth objectives.
• Implement rigorous testing frameworks to optimize creative assets, audience targeting, and landing page performance.
• Manage multi-channel budgets to ensure maximum efficiency in customer acquisition costs and lead quality.

• Analytics, Reporting, & Optimization
• Design and maintain sophisticated data dashboards to monitor real-time campaign health and forecast future performance trends.
• Provide strategic insights and reporting to senior management to guide resource allocation and high-level decision-making.
• Partner with sales leadership to bridge the gap between marketing spend and revenue, analyzing lead-to-close data and sales cycle efficiency.
• Coordinate with internal teams and external partners to refine the customer journey and maximize conversion touchpoints.

• Cross-Functional Collaboration & Growth Initiatives
• You will build a small team as needed
• You and your team will work cross-functionally with sales and operations to ensure high-quality lead handoffs and integrated messaging.
• Refine automated marketing processes, lead scoring models, and CRM integration to streamline the growth engine.
• Represent the brand's digital interests through industry-focused content and professional event participation.
• Keep the organization at the forefront of B2B digital trends and evolving market landscapes.

Qualifications:

• 7+ years of professional B2B marketing experience with a proven track record in paid search and social campaign management.
• Strong analytical mindset with deep experience using standard web analytics tools to drive data-informed decisions.
• Demonstrated ability to lead integrated campaigns by collaborating with both creative and technical stakeholders.
• Exceptional project management skills with a proactive, "owner" mentality.
• Practical expertise in multivariate testing and quantitative performance analysis.

What Makes You Stand Out:

• Experience with Looker Studio for reporting and budget monitoring.
• Familiarity managing pay-per-lead programs on industry platforms (review sites).
• Hands-on experience with HubSpot, Shopify, SEMrush, and modern marketing automation stacks.
• Strong visual design and copywriting skills with a track record of bringing creative campaigns to life.
• Background in complex B2B sales cycles, multi-stakeholder buying journeys, or commercial furniture/design industry.

Benefits:

• Competitive base salary with performance-based incentives.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off and holiday schedule.
• Support for ongoing professional development and industry certifications.

If you are a performance-driven marketer who excels in high-impact roles and values strategic autonomy, we invite you to apply!