Audience Marketing - Emerging Markets
Job Description
Job Description
Establish a customer-first marketing strategy for emerging markets and technology at Cisco Meraki. Develop detailed buyer personas for use across Meraki Marketing, capturing segment behaviors and sentiments. Become an expert in emerging trends in technology, both innovations and adoption, identifying opportunities to connect our marketing messages to prospective customer motivations. Leverage market data and insight to identify consistent behaviors, and inform strategy. Drive customer loyalty by maintaining an ongoing nurture strategy. Collaborate on the development of innovative, segment-relevant omnichannel audience campaigns, and personalization strategies, driven by Marketing OKRs. Partner with other groups in marketing, especially Product Marketing, to connect customer needs (existing and evolving) to Meraki products, features and solutions. Partner with sales teams to share marketing insight and resources.
Equal Opportunity Employer Statement
Cisco Systems is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.