Senior Communications & Marketing Manager

Position Overview

The Senior Communications & Marketing Manager will develop and execute strategies to build the Garden’s visibility and brand through digital marketing, press and media relations, and on-site initiatives. This role is integral in connecting the public to the Garden’s various identities – a botanical garden, cultural institution, urban oasis, biodiversity reservoir, sustainability leader, climate change mitigator, and a vibrant destination. Reporting to the Director of Development and working closely with the Executive Director and other teams, this position identifies and shares compelling stories, drives on-site visitation and ticket sales, and bolsters the Garden’s profile through strategic partnerships.

Key Responsibilities

• Collaborate with the Executive Director and Director of Development to develop, implement, and evaluate communications strategies that elevate the Garden’s profile and support fundraising efforts.
• Develop and execute marketing plans for education and cultural programs, including School Groups, Kids Programs, Teacher Professional Learning Programs, Public Programs, and Visitor Services initiatives.
• Provide project management, content, and editorial expertise for publications such as the Annual Report, newsletters, and visitor guides.
• Manage public relations efforts including press and media relations, as well as external communication platforms like the website, social media accounts, and advertising platforms.
• Oversee graphic design projects for digital and print collateral, and supervise part-time staff, interns, and volunteers.
• Photograph Garden activities, manage digital photo archives, edit videos and virtual content, and manage the communications and marketing budget.
• Engage cross-departmentally to attract diverse audiences and support fundraising initiatives, including events like Giving Tuesday, Annual Appeal, and Rose Gala.

Required Qualifications

• Bachelor’s degree in communications, marketing, public relations, advertising, graphic design, journalism, or a related field; Master's degree is a plus.
• Minimum five years of experience in marketing, communications, and/or public relations, including website and social media management.
• Experience in supervising staff with solid leadership, organization, and communication skills.
• Exceptional visual and written storytelling abilities with strong project management skills to handle multiple tasks concurrently.
• Proficiency with Adobe InDesign, Photoshop, and Illustrator is highly preferred, along with photography skills and an aesthetic eye for landscapes, flora, people, and events.
• A genuine interest in cultural communities, sustainable practices, public gardens, and museums; willingness to work occasional weekends and evenings.

Benefits & Perks

• Compensation: $68,000 - $73,000
• Full-time position with weekly on-site work and flexible remote options; schedule generally Monday through Friday with occasional evenings and weekends.
• Excellent medical, vision, dental, and life insurance, generous PTO, paid holidays, and employee discounts.
• Access to the Museums Council pass for free admission to various museums and cultural institutions, as well as pension and other retirement savings plans.
• Health & Safety: Proof of full Covid-19 vaccination is strongly recommended for employment.