Social Media Marketing Strategist - CPG Food (Hybrid in North Jersey)

Growing Food Manufacturer hiring a Social Media Marketing Strategist in Northern NJ!

We're looking for a Social Media Marketing Strategist who lives and breathes organic social. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it.

What You'll Own

• Organic Strategy & Content Execution
  • Develop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform-specific formats
  • Plan, produce, and publish content end-to-end — from concept and briefing to copywriting, creative direction, and final posting
  • Translate brand priorities, campaigns, and product moments into compelling organic content that resonates with target audiences
  • Flag high-performing organic for boosting and feed creative learnings to the paid/media team
• Follower Growth & Engagement
  • Serve as the single accountable owner of Instagram and TikTok follower growth and organic engagement metrics
  • Set growth targets, track performance, and continuously optimize based on data
  • Identify and act on opportunities to expand reach through collaborations, hashtags, formats, and algorithm-friendly behaviors
  • Collaborate closely with Influencer and Creator Partnerships AMM to ensure strategies are aligned and mutually beneficial
• Events & Experience Content
  • Be present at (or closely coordinating around) brand events and experiences, capturing and contextualizing moments for organic social
  • Turn live events into real-time content opportunities that drive community engagement and attract new followers
  • Build repeatable frameworks for how the brand shows up during key moments — launches, activations, partnerships, and tentpole occasions
• Trend Participation & Real-Time Community Engagement
  • Monitor cultural trends, platform-native moments, and competitor activity daily
  • Make fast, confident decisions about when and how to participate in trends — within established brand guardrails
  • Engage authentically with the community through comments, DMs, duets, stitches, and other platform-native interactions
• Research & Insights
  • Conduct ongoing competitive and cultural research to stay ahead of shifts in audience behavior, content formats, and platform features
  • Synthesize social listening data and engagement signals into actionable recommendations for the broader marketing team
  • Share regular performance reports and insights that inform strategy beyond organic social

What We're Looking For

• 3-5 years of hands-on organic social media experience, ideally for a consumer brand
• Deep, up-to-date fluency in Instagram and TikTok — how the algorithms work, what content performs, and why
• Proven track record of growing a brand's following and engagement organically
• Strong content instincts with the ability to concept, write, and direct content
• Comfort with real-time content decisions and the judgment to know when a trend is on-brand and when it isn't
• Experience turning event and IRL moments into compelling organic content
• Data-literate: you know your way around native analytics and can translate performance data into strategy
• Excellent written voice with the ability to adapt tone across formats and audiences
• Self-directed and highly organized — you can manage a content calendar, handle reactive moments, and run research all at once

The budget for this role

Label: up to $130k base, 10% bonus and Benefits!