Sr/ Manager/ Industries Product Marketing/ Financial Services

Position Overview

Salesforce is the #1 AI CRM where human innovation meets trusted technology. At the forefront of workforce transformation, Salesforce is driven by ambition, innovation, and core values that put customers first. The Salesforce Financial Services Marketing team is seeking a talented and passionate marketer to drive vision, messaging, awareness, and go-to-market strategy for the rapidly evolving wealth and asset management industry. In this role, you will work with industry leaders to define messaging for banking, insurance, wealth, and asset management, craft engaging presentations and demos, and develop thought leadership content that positions Salesforce as the trusted partner in digital transformation. Salary: $143,400 - $216,900 annually

Key Responsibilities

• Work with the industry's best marketing team to define messaging, positioning, and go-to-market strategy for the financial services sector.
• Create visionary and compelling internal and external customer-facing presentations.
• Support differentiated event marketing experiences at Salesforce and industry third-party events.
• Drive the creation of thought leadership content, webinars, and webcasts to evangelize Salesforce’s message.
• Manage industry product launch plans, collaborating closely with experts and marketing teams to drive demand generation and sales pipeline.
• Partner with Product Management to distill key functionality and benefits into core product marketing messages.
• Develop engaging product demonstrations for keynotes, videos, and customer sales engagements.
• Deliver customer-facing presentations to diverse audiences.
• Create effective sales training materials to clearly communicate product offerings and positioning.
• Collaborate with other marketing teams to execute innovative campaigns, SEO, and web design initiatives.

Required Qualifications

• 5-to-8 years of marketing experience.
• Experience in financial services or wealth and asset management marketing is a plus.
• Hands-on ability to create a range of marketing assets, including product demo videos and impactful slide decks.
• Familiarity with the customer engagement lifecycle and CRM applications.
• A marketing portfolio that showcases your writing style and creative approach.
• Ability to use data and analytics to guide decision making and demonstrate measurable marketing success.
• Proven capability to craft compelling positioning and thought leadership content.
• Strong communication skills with a track record of presenting to executive leadership and diverse management levels.
• Exceptional team player with the ability to lead through influence.
• MBA is a plus, though outstanding candidates without an MBA are encouraged to apply.

Benefits & Perks

• Benefits: Time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program