Marketing Transformation Manager- Campaign & Enablement

Position Overview

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution – including growth, product and experience design, technology and experience platforms, creative, media and marketing strategy, and campaign, content and channel orchestration. In this role, you will serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives, ensuring that solutions are driven by strategic priorities to enable scalable, future‑ready marketing ecosystems.

Key Responsibilities

• Strategic Alignment & Requirements
• Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.
• Develop detailed, example‑driven specifications that guide activation of future‑ready marketing solutions including data readiness, AI, and Agentic AI frameworks.
• Delivery Oversight & Communication
• Act as a “ride along” throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.
• Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders.
• Platform & Architecture Advisory
• Advise on platform integration, modular architecture, and agentic marketing models with foundational knowledge of data, AI, and marketing platforms.
• Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.

Required Qualifications

• 7+ years of experience in Marketing Transformation focused within Campaign & Enablement, including a deep understanding of marketing technology platforms (e.g., Agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions).
• Experience in requirements development, business analysis, and strategic consulting.
• Ability to straddle both business and technical domains, ideally with a “major” in strategy and a “minor” in tech/data (or vice versa).
• Strong communication and facilitation skills for cross‑functional teams.

Preferred Qualifications

• Prior experience in roles such as business analyst, product manager (with technical depth), or marketing technology strategist.
• Exposure to large‑scale transformation projects in industries like retail, financial services, or life sciences.
• Expertise in either consumer or B2B marketing approaches.
• Hands‑on experience with major marketing automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo), including integration and optimization.
• Ability to tailor marketing technology strategies for different industry contexts, considering regulated versus non‑regulated industries.
• Proven success leading platform migration initiatives, including data migration, process redesign, and change management for large‑scale marketing ecosystems.
• Strong background in Agile methodologies, including sprint planning, backlog prioritization, and iterative delivery for marketing technology projects.
• Experience managing multi‑workstream programs to ensure alignment between business objectives and technical execution.
• Ability to activate and manage offshore delivery teams for global enablement.

Compensation & Benefits

Compensation at Accenture varies based on office location, role, skill set, and level of experience. Below are the annual salary ranges by location:

• California: $94,400 to $293,800
• Cleveland: $87,400 to $235,000
• Colorado: $94,400 to $253,800
• District of Columbia: $100,500 to $270,300
• Illinois: $87,400 to $253,800
• Maryland: $94,400 to $253,800
• Massachusetts: $94,400 to $270,300
• Minnesota: $94,400 to $253,800
• New York/New Jersey: $87,400 to $293,800
• Washington: $100,500 to $270,300

Benefits: Additional information on the benefits and perks offered is available.

Additional Information

Accenture is committed to providing equal employment opportunities and reasonable accommodations. If you have accommodation needs (for a disability or religious observance), please call toll‑free at 1 (877) 889‑9009 or speak with your recruiter.

Applicants must have work authorization that does not require sponsorship. Candidates currently employed by an Accenture client or an affiliated business may not be eligible for consideration.

For complete details, please review Accenture’s Recruiting and Hiring Statement, Equal Opportunity Statement, and additional notifications (including those for California residents).