Intern, Digital Marketing
Under Armour3 months ago
Baltimore, MD, United States
Hybrid
Internship
Junior Level (1-3 years)
Job Description
Position Overview
At Under Armour, we are committed to empowering those who strive for more. Our values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – guide our teams and shape who we are. We pursue innovation and excellence in everything we do. This role offers exposure to digital media and content marketing fundamentals, including campaign planning, optimization, and the use of digital media solutions such as Google, Facebook, TikTok, Shopee, and Lazada Ads. You will gain hands-on experience supporting digital marketing campaigns while communicating across a diverse organization with varied cultures and geographies.
Key Responsibilities
- Responsibilities: Manage digital campaign and assets.
- Responsibilities: Provide communications and campaign support regionally on design and content.
- Responsibilities: Participate in brainstorming sessions for new campaigns and strategies.
- Responsibilities: Assist with creating engaging SEO content for websites.
- Responsibilities: Conduct SEO keyword research and planning.
- Responsibilities: Perform competitor analysis to inform keyword and content strategies.
- Responsibilities: Stay up to date on SEO trends and best practices.
- Responsibilities: Generate smart content using generative AI tools.
- Responsibilities: Monitor paid ads performance on Meta, Google, and TikTok.
- Responsibilities: Review ad-previews on Meta, Google, and TikTok.
- Responsibilities: Research keywords for paid media campaigns.
- Responsibilities: Utilize AI-powered optimization, smart bidding strategy, and auction-time bidding.
- Responsibilities: Use tools like Google Analytics, Semrush, Shopee, and Lazada analytics to report insights.
- Responsibilities: Provide data-driven insights to improve future campaigns.
Required Qualifications
- Qualifications: Strong interest in sports/fitness and a potential future career in the industry.
- Qualifications: A keen learner who is creative, detail-oriented, resourceful, and driven.
- Qualifications: Demonstrated sense of ownership and urgency.
- Qualifications: Ability to work effectively within a team as well as independently.
- Qualifications: Willingness to listen, include, and respect the beliefs of teammates.
- Qualifications: Some previous or current experience in digital marketing.
- Qualifications: Proficiency in Microsoft Office Suite, with a focus on Excel and PowerPoint.
Benefits & Perks
- Location: This individual must reside within commuting distance from our Singapore office.
- Schedule: 4 days in-office per week with the remainder remote.
- Compensation: Base salary is determined by relevant knowledge, skills, and experience, and is part of a competitive Total Rewards package.
- Relocation: No relocation provided.
Required Skills
SEO & Keyword Research
Content Creation
Digital Campaign Management
Paid Media Optimization
Microsoft Excel
Microsoft PowerPoint
Google Analytics
Data Analysis
Social Media Advertising