Urban Outfitters Senior Manager of Influencer, Celebrity & Affiliate

Position Overview

Urban Outfitters is looking for a Senior Manager of Influencer, Celebrity & Affiliate. The Senior Manager of Influencer, Celebrity & Affiliate – will drive cultural relevance and brand equity for UO by leading iconic partnerships with influencers, global celebrities, breakthrough musicians, and Gen Z cultural leaders. This role will lead best-in-class talent and influencer campaigns, optimize our affiliate marketing initiatives, and lead talent casting across a variety of initiatives, while collaborating with the Associate Director, Brand Partnerships to set the strategic vision for how UO shows up across culture and entertainment more broadly. The ideal candidate is a strategic marketer with an instinct for driving partnerships that deliver strong ROI and commercial impact, and a relationship-builder who brings creative courage and industry fluency. They should have a track record of creating and executing Influencer & Affiliate campaigns as well as 360° brand partnerships that foster meaningful relationships with our partners and consumers, driving business growth.

Key Responsibilities

• Drive Talent Partnerships: Lead the strategy and end-to-end processes for talent partnerships, manage high value contracts, large budgets, and ensure alignment with URBN legal processes.
• Ensure Strong Affiliate ROAS: Optimize Influencer Affiliate campaigns to drive ROAS through partnerships with on-brand and relevant creators, including planning and executing flat fee plus commission-based campaigns and building an Always On affiliate network.
• Foster Relationships: Collaborate with the Associate Director, Brand Partnerships to build a robust talent pipeline for brand marketing campaigns, bespoke partnerships, and talent integration opportunities.
• Talent Discovery & Trend Forecasting: Identify emerging talent and cultural movements to keep UO ahead of Gen Z trends.
• Event & Experience Integration: Lead the integration of talent into in-person activations, pop-ups, and experiential campaigns.
• Music Strategy: Collaborate on crafting innovative, culturally resonant campaigns that integrate music and storytelling to elevate the brand.
• Effective Campaign Management: Oversee the entire campaign lifecycle—from briefing internal and external partners, managing asset delivery and execution, to collaborating with Analytics for post-campaign reporting.
• Cross-functional Leadership: Work closely with Digital, Social, Merchandising, and Creative teams to develop strategic partnership campaigns.
• Brand Advocacy: Communicate UO’s brand positioning effectively to external partners, develop persuasive pitch decks, and ensure high partner engagement.
• Creative Oversight: Collaborate with creative teams and external partners to ensure campaign deliverables meet objectives and secure necessary approvals.

Required Qualifications

• Education: Bachelor’s degree or equivalent experience desired.
• Experience Required: 6+ years of experience in celebrity, entertainment marketing, music, or partnerships.
• Demonstrated understanding of the target customer and ability to select products or trends that meet customer expectations.
• Strong data fluency with a solid grasp of Influencer KPIs, experience working with Analytics teams, and familiarity with Google Analytics and Excel.
• Deep cultural expertise in music, film, arts, and sports relevant to the target customer.
• Excellent storytelling ability, both written and oral, with the capacity to inspire internal teams and external partners.
• Advanced negotiation and contracting skills, including experience with talent and IP agreements, exclusivity clauses, and usage rights.
• Familiarity with measurement frameworks for brand equity, such as brand lift, earned media value (EMV), and sentiment analysis.
• Experience in integrating talent partnerships into product development and in-store storytelling.
• Deep knowledge of social platforms including TikTok, Instagram, Pinterest, YouTube, and emerging platforms, with an understanding of native content formats.
• Strong communication, time management, and strategic thinking skills with meticulous attention to detail.
• Demonstrated leadership ability to drive strategic direction and hold oneself accountable.
• A commitment to fostering diversity, inclusion, and a safe, respectful work environment.

Benefits & Perks

• Benefits: URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility for specific benefits may vary by location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings, and much more! For additional information, visit www.urbn.com/work-with-us/benefits.