Product Marketing Strategist - B2B and Affiliated Brands

Position Overview

Teachers of Tomorrow, located in Houston, Texas, is the leading national alternative certification program provider committed to transforming classrooms and communities. The Product Marketing Strategist supports the Associate Director of Product Marketing Strategy and plays a central role in shaping messaging, product narratives, sales enablement tools, lifecycle content, and go-to-market plans across our diverse portfolio of brands.

Key Responsibilities

• B2B: Support clear positioning and messaging for districts, partners, and institutional audiences.
• B2B: Develop content for pitch decks, one sheets, case studies, email campaigns, and talking points for internal stakeholders.
• B2B: Collaborate with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity.
• B2B: Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative.
• B2B: Provide collateral, content, and insights to support outreach, retention, renewals, and re-engagement efforts.
• Affiliated Brand Strategy: Develop positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand.
• Affiliated Brand Strategy: Create value propositions, content themes, and campaign messaging for professional learning, events, and digital products.
• Affiliated Brand Strategy: Partner with Creative and Digital to translate strategy into briefs, assets, landing pages, and channel plans.
• Affiliated Brand Strategy: Collaborate with Content and Communications to inform social, email, blog, and content calendars.
• Product Messaging: Translate program updates and certification requirements into clear, actionable communications.
• Product Messaging: Draft content for landing pages, portal messages, email campaigns, and collateral materials.
• Product Messaging: Ensure consistency in tone, clarity, and compliance across all product and program communications.
• Cross-Functional Collaboration: Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution.
• Cross-Functional Collaboration: Partner with sales to refine B2B partner journeys and strengthen conversion paths.
• Cross-Functional Collaboration: Collaborate with Product, IT, and Compliance teams as program requirements evolve.
• Insights & Improvement: Participate in performance reviews, campaign readouts, and marketing retrospectives.
• Insights & Improvement: Summarize data-driven insights into actionable takeaways and adjust messaging accordingly.
• Insights & Improvement: Support testing of copy, segmentation, and value propositions to optimize engagement.
• Adhere to Teachers of Tomorrow core values and perform additional duties as needed.

Required Qualifications

• Bachelor’s degree in Marketing or a related field.
• 2-4 years of experience in product marketing, brand strategy, lifecycle marketing, or B2B marketing.
• Experience supporting sales teams with collateral, tools, and content.
• Collaborative communicator experienced in working with Growth, Creative, Digital, Sales, and Product Strategy teams.
• Organized and proactive, with the ability to balance strategic thinking and hands-on execution.
• Strong copywriting, messaging, and storytelling skills, with the ability to simplify complex offerings.
• Comfortable working across multiple brands, business lines, and audience types.

Preferred Qualifications

• Experience in education, certification, training, or professional learning.

Benefits & Perks

• Medical, Dental, and Vision plans
• Employer paid STD and Basic Life/AD&AD insurance
• Voluntary buy-up LTD, Life Insurance, Critical Illness, Accident, and additional wellness options
• 401k Plan with Company Safe Harbor Matching
• Flexible PTO Plan
• 12 paid holidays annually
• Personal and Professional Development opportunities