Field Marketing Manager

Position Overview

The Field Marketing Manager – North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth for the Research & Learning (R&L) segment. This role, which requires a strong background in event marketing and integrated campaign development, partners closely with Sales to tailor programs for named accounts and key verticals. As part of Elsevier’s Academic & Government team, you will help accelerate knowledge by turning scientific discoveries into peer-reviewed insights.

Key Responsibilities

• Develop and execute integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel.
• Partner closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles.
• Lead demand generation initiatives including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
• Plan and manage industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans.
• Collaborate with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences.
• Monitor and report on program performance with a focus on pipeline contribution, MQL-to-SQL conversion, and account engagement.
• Ensure leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Required Qualifications

• 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
• Proven experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
• Exceptional collaboration skills with Sales, supporting pipeline generation and account strategy.
• Background in event marketing, including experience with both owned and third-party events.
• Solid understanding of account-based marketing (ABM) tactics and ability to tailor programs for named accounts or verticals.
• Strong ability to work independently and cross-functionally with high attention to detail and accountability.
• Comfortable analyzing data to optimize performance and justify marketing investments.

Benefits & Perks

• Compensation: Primary Location Base Pay Range: Home based – New York $77,300 - $128,900; New York City $80,800 - $134,700; Rochester, NY $66,800 - $111,300; U.S. National Pay Range: $70,200 - $117,100. Geographic differentials may apply. This role is eligible for an annual incentive bonus.
• Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits.
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and time-off programs.
• Additional Benefits: Short- and Long-Term Disability, Life and Accidental Death Insurance, Critical Illness, Hospital Indemnity, and Family Benefits including bonding and family care leaves, adoption and surrogacy benefits; plus Health Savings, Dependent Care, and Commuter Spending Accounts.
• Time Off: Annual paid time off along with up to two days of paid leave for participation in Employee Resource Groups or volunteering with a charity of your choice.