Email Marketing Manager at Pittsburgh Symphony Orchestra Pittsburgh, PA

Position Overview

The Pittsburgh Symphony Orchestra (PSO), a two-time GRAMMY® Award-winning orchestral ensemble with over 120 years of artistic excellence, serves as the region’s cultural ambassador. In its 130th season, the internationally acclaimed organization seeks an Email Marketing Manager to join the Marketing and Communications team. Located in Pittsburgh, PA, this role is responsible for developing, managing, and optimizing outbound email campaigns to enhance audience engagement and drive community growth.

Key Responsibilities

• Develop and execute all aspects of email campaigns, including content creation, automations, list management, and audience targeting.
• Identify and implement solutions for customer re-engagement and meaningful touchpoints.
• Collaborate with stakeholders to create an email communications calendar that highlights events, musicians, and key institutional messages.
• Develop effective content marketing strategies to expand the PSO subscriber list.
• Manage email lists by segmenting, tagging, and defining targeted audiences.
• Work with the Digital Engagement Manager to evaluate and optimize customer journeys between email and other digital channels.
• Test, measure, analyze, and optimize email campaign performance, including A/B testing and automation implementation.
• Develop metrics to drive data-informed recommendations for continuous campaign improvement.
• Integrate email initiatives with the overall digital marketing strategy across web, social media, and multimedia channels.
• Stay abreast of emerging trends in email marketing and assist with additional digital marketing needs such as website updates.

Required Qualifications

• Bachelor’s degree in digital marketing, communications, advertising, or a related field, or equivalent certifications and experience.
• Minimum two years of experience in the digital marketing space.
• Experience with Prospect 2 or other email marketing platforms.
• Solid understanding of CRM systems and demonstrable experience managing email lists and tags.
• Basic knowledge of graphic design and multimedia editing tools.
• Excellent written and oral communication skills, with the ability to tailor marketing communications effectively.
• Strong interpersonal, team working skills, and a proactive approach to improving practices.
• Exceptional attention to detail, organization, and ability to meet deadlines across multiple projects.

Preferred Qualifications

• Understanding of technical aspects of email marketing, including automation, UX, and A/B testing.
• Familiarity with end-to-end customer journeys and delivering engaging user experiences.
• Experience working with ticketed arts and entertainment venues, particularly with online ticketing.
• Knowledge of AI-driven marketing tools is a plus.

Benefits & Perks

• Compensation: Full-time position with an annual salary range between $50,000 - $58,000, depending on experience.
• Benefits: Comprehensive benefits package including paid holidays, paid time off, employer-paid health benefits, and retirement savings options with an employer match.
• Work location at Heinz Hall in downtown Pittsburgh.
• Flexible, hybrid work environment with three days per week in-person work.