Senior Social Media Manager (Developer Community)

Job Description

• Snowflake is experiencing exponential growth and we’re looking for a seasoned Senior Social Media Manager to elevate its social media profile among the global developer community

• This individual will be a steward of the Snowflake’s developer social presence, specifically responsible for engaging technical audiences

• This role is critical to reinforce Snowflake’s AI Data Cloud vision and business momentum by showcasing technical innovation and value to developers

• This role demands a dynamic social media expert with a background in running presences for established B2B brands who can develop, execute, and measure the impact of owned, paid and earned social media

• The ideal candidate is comfortable operating in a high-growth environment, is AI-minded, and possesses a strong knack for innovative content creation

• They are also a dedicated team-player, proactive, and highly organized, with a talent to build collaborative relationships with key stakeholders

• This person will work closely with cross-functional teams including PR, Product Marketing, Developer Relations, Developer Advocacy, and the broader Marketing and Global Communications teams to create plans that drive awareness and engagement with our key audiences

• They will be responsible for overall program management, inclusive of content creation, reporting, and creating operational efficiencies to ensure we’re structured to scale the practice to support Snowflake’s expansive business

Your Responsibilities

• Guide & Execute Snowflake’s Developer Social Media Strategy
• Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy
• Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind
• Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social
• Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business
• Concept, Manage & Execute Snowflake Developer Social Content
• Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices
• Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities
• Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice
• Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets
• Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake
• Lead and Execute our Paid Social Initiatives
• Develop paid strategies with clear KPIs in support of our key narratives and initiatives
• Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion
• Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program